---
title: Envy Blog | Arie Kelmachter
description: Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips.
---

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# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
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- [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)
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- [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing)

[![embedding dashboards width=](https://blog.goenvy.io/hs-fs/hubfs/26%20(2).jpg?height=370&name=26%20(2).jpg)](https://blog.goenvy.io/embedding-in-hubspot-dashboards-for-reporting)

## [HubSpot Feature: Embedding in HubSpot’s Dashboards](https://blog.goenvy.io/embedding-in-hubspot-dashboards-for-reporting)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

You probably already know this, but showing how your B2B marketing efforts impact the organization is usually not a simple process. The need to create the right reports, while highlighting the best insights, can be quite tedious.

[Read more \>](https://blog.goenvy.io/embedding-in-hubspot-dashboards-for-reporting)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/AdobeStock_233736104%20copy%201%20(1)-2.jpg?height=370&name=AdobeStock_233736104%20copy%201%20(1)-2.jpg)](https://blog.goenvy.io/what-is-a-snippet-in-hubspot)

## [HubSpot Snippets: Simplifying Sales Communication](https://blog.goenvy.io/what-is-a-snippet-in-hubspot)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. HubSpot snippets are short, reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, in chat conversations, and when logging an activity or note.

[Read more \>](https://blog.goenvy.io/what-is-a-snippet-in-hubspot)

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[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_306650106%20copy-2.jpg)](https://blog.goenvy.io/why-you-should-use-hubspot-ctas-vs-buttons)

## [HubSpot Feature: You Should Use HubSpot CTAs, Not Buttons](https://blog.goenvy.io/why-you-should-use-hubspot-ctas-vs-buttons)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link....

[Read more \>](https://blog.goenvy.io/why-you-should-use-hubspot-ctas-vs-buttons)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_282725724%20copy-2.jpg)](https://blog.goenvy.io/referral-marketing-automation-programs-with-hubspot-workflows)

## [HubSpot Feature: Automating Referral Programs with Workflows](https://blog.goenvy.io/referral-marketing-automation-programs-with-hubspot-workflows)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

You probably already know this, but when a visitor submits a HubSpot form, that visitor is created as a contact in HubSpot, unless they’re already in the database to begin with. The issue with forms is that they will create only one contact in the database. This is problematic because when you’re running a referral program, a...

[Read more \>](https://blog.goenvy.io/referral-marketing-automation-programs-with-hubspot-workflows)

[![hubspot cleanup](https://blog.goenvy.io/hubfs/hubspot%20cleanup.jpg)](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

## [HubSpot Database Decay & Hygiene Strategy Made Simple](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically.

[Read more \>](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

[![](https://blog.goenvy.io/hubfs/Whats-the-Deal-with-HubSpot%E2%80%99s-Offline-Contact-Creation.jpg)](https://blog.goenvy.io/hubspot-offline-sources)

## [What's the Deal with HubSpot’s Offline Contact Creation](https://blog.goenvy.io/hubspot-offline-sources)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

HubSpot's source properties are your compass in tracing the origin of your contacts. They reveal how visitors came to your website and maybe even more importantly, how they were created or updated via offline sources.

[Read more \>](https://blog.goenvy.io/hubspot-offline-sources)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_239382927%20copy%20new%20(3)-2.jpg)](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

## [HubSpot Analytics & Google Analytics Don’t Match - Here’s Why! ](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.

[Read more \>](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_158633267%20copy%20(1)-2.jpg)](https://blog.goenvy.io/hubspot-email-health-dashboard)

## [HubSpot Feature Highlight: Email Health Dashboard](https://blog.goenvy.io/hubspot-email-health-dashboard)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization.

[Read more \>](https://blog.goenvy.io/hubspot-email-health-dashboard)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Untitled%20design%20(65)-2.png)](https://blog.goenvy.io/key-takeaways-from-hubspot-inbound-2021)

## [Key Takeaways From HubSpot Inbound 2021](https://blog.goenvy.io/key-takeaways-from-hubspot-inbound-2021)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

HubSpot recently wrapped up Inbound 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable, more connected, and more customer-centric. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier...

[Read more \>](https://blog.goenvy.io/key-takeaways-from-hubspot-inbound-2021)

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