---
title: Envy Blog | Vera Smirnov
description: Vera Smirnov is an Inbound Marketing Manager at Marketing Envy, a leading digital marketing agency that assists start-ups and tech companies fulfill their marketing goals. When not kicking ass on marketing front, Vera busies herself with creative writing and learning new skills.
---

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## [Heatmaps: B2B Marketers’ Secret Weapon for More Conversions](https://blog.goenvy.io/b2b-conversion-rate-optimization-heatmaps)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Reading Time: The most important 8 min of your week B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their movements and...

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