---
title: "YAY: Hubspot Changed the Way Offline Events are Reported"
description: "Uploading a list of leads to HubSpot and adding it to a campaign means they won't be considered as \"first touch\" leads, but as \"influenced leads\"."
---

[Envy Blog](https://blog.goenvy.io)

# [YAY: Hubspot Changed the Way Offline Events are Reported](https://blog.goenvy.io/huge-thumbs-up-hubspot-has-changed-the-way-offline-events-are-reported)

 Written by [Josh Feigenbaum](https://blog.goenvy.io/author/josh-feigenbaum) | Feb 25, 2020

For a long time, [HubSpot](https://www.hubspot.com/) treated offline events like Bigfoot. True story, yeah, it’s  something a lot of people witnessed but refused to acknowledge\*. If you went to an [event](https://www.hubspot.com/hubspot-partner-events) and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline *Leads*. It wasn’t easy to figure out which type of event they came from, was it a tradeshow? A seminar?).

Well, the HubSpot Gods have smiled on us\*\*. A consistent naming convention and a clever workflow is all it takes to create a report on your event. Remember, event marketers, are people too!

**Why the HubSpot Campaign Tool Isn’t Enough**

You might be thinking, “Can’t I just use HubSpot’s handy dandy campaign tool for offline events?” The answer is… kind of. You absolutely SHOULD build a campaign in HubSpot to track sign-ups, email engagement, and social media performance around your event. It’s a great way to track online engagement. The issue here is after the event. If you upload a list of leads to HubSpot and then add it to a campaign, HubSpot won’t count these as “first touch” leads, but as “influenced contacts.”\*\*\* If you want to really be able to build proper reports for your offline events, you’ll need something else. 

 

### **Original Source Drill-Down 2 is Your Friend**

When a contact is added to HubSpot, there are three fields that get populated automatically. 

- **Original Source**
- **Original Source Drill-Down 1 **
- **Original Source Drill-Down 2**

Or, in the poetic words of the [HubSpot Knowledge Base](https://knowledge.hubspot.com/reports/what-do-the-properties-original-source-data-1-and-2-mean): 

*These properties store further information about the source of the contact's first visit. Their values vary depending on the Original source property.*

So for example if a contact was created from a LinkedIn ad, the properties might say: 

Original Source: Paid Social, Original Source Drill Down : LinkedIn, and Original Source Drill Down 2: US Campaign.

### **But What Happens When You Upload a List to HubSpot? **

In that case Original Source is Offline Sources, Original Source Drill Down 1 is IMPORT, and Original Source Drill Down 2 is *the name of your file.* This is why naming conventions are so important - if you know how your events are named, reporting is going to be much easier. 

### **One Workflow (and Property) to Rule them All\*\*\*\***

The next move is to create a custom property called “Lead Source”. If your naming convention includes the event type (and it should) this is a great way to filter offline leads by event type. So if I uploaded a list called “US Tradeshow Chicago Cybertech” then I can create this workflow to set the Lead Source as “Tradeshow”. 

So now, anytime I upload a list that has the word “tradeshow”, that’ll be it’s “Lead Source”. 

### **Bringing it All Together in Reports**

We’re basically done at this point! All that’s left is for you to build a report for your event. You can use the custom lead source property to only show “tradeshow” activity.

 

Or you can filter by **Original Source Drill Down 2** so see only the leads from your specific event. 

And that’s it! It might seem like a lot, but really once you set up the workflow you’ll be reporting on events in no time.

 

**\*OPEN YOUR EYES, SHEEPLE**

**\*\*Or at least their product team. **

** \*\*\*I mean, if you’re not going to get full credit, what’s the point?**

**\*\*\*\*I don’t even like LOTR. Don’t @ me. **

[View full post](https://blog.goenvy.io/huge-thumbs-up-hubspot-has-changed-the-way-offline-events-are-reported)

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