The Envy Way of Auditing Google Search Campaigns: Checklist
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible.
Why your B2B Marketing & RevOps Need an Audit
There are typically 2 scenarios that push companies to conduct a marketing and/or RevOps audit:
8 rules to rock your B2B marketing campaigns in 2024
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.
15 B2B marketing events you don't want to miss in 2024
2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with...
Why your B2B inbound marketing isn’t working like it used to
You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your...
The Ultimate B2B Marketing Glossary
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms.
Save the Date(s): Cyber Security's Hottest Events in 2023
The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack...
A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
Cybersecurity PPC Benchmarks. Paid Media Budget Revealed
The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.
What Is RevOps & How Can It Improve Company Performance?
Dynamic and innovative developments are streamlining business processes and turning them into data and automation machines. The way organizations purchase products and services has changed completely