When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. I’m cutting to the chase and spilling the beans on how to run campaigns for maximum ROI.
As a successful digital agency that works with a number of cyber security clients we are often asked for the secrets of our marketing success. While we are not in the business of giving away our recipes (‘cos there aren’t any magic potions), one golden rule we do implement is following and engaging thought leaders on social channels.
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Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014:
COVID-19 didn’t kill cybersecurity conferences; they’ve just moved online. Attend the best virtual cybersecurity conferences of 2020 from your home, office, or home office, and keep expanding your cybersecurity knowledge.
When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by...
It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest,...
Here are our picks for the top 20 cyber security experts you should be following in 2020, plus one bonus industry leader to keep you fascinated for ages.
Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016: