Reading time: 4 mins Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.
Reading time: 5 mins This blog was originally posted on Outbrain.com. It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for companies of all sizes...
Reading time: 3 fun minutes Hyper Converged infrastructure, lift-and-shift tools for migration, industry-specific SaaS. Those are just three of the 10 key cloud computing developments the research firm Forrester expects to take the spotlight in 2017. The Forrester list alone is a lot to consider, but keep in mind there are...
Reading Time: A fun 4 minutes! IoT. The more it evolves, the more it will change the way we live our day to day lives. But as always, especially when it comes to technology (have you seen the new Black Mirror?), great power comes with great responsibility in the form of IoT security.
Reading time: 4 minutes - easy! We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.
Reading time: Approx 4 min
Reading time: Approx 3.5 min In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use...
Reading time: Just 3 minutes of your time!
Reading time: 6 minutes not to be missed!
