---
title: Envy Blog | Brand & product messaging
description: Brand & product messaging | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips.
---

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# Tech Marketing & RevOps **Blog**

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[![ width=](https://blog.goenvy.io/hs-fs/hubfs/ENVY%20Blog%20Elizabeth%201%20(1920x1080)-1.png?height=370&name=ENVY%20Blog%20Elizabeth%201%20(1920x1080)-1.png)](https://blog.goenvy.io/how-to-create-effective-messaging-that-actually-speaks-to-your-icp)

## [How to Create Effective Messaging That Actually Speaks to Your ICP](https://blog.goenvy.io/how-to-create-effective-messaging-that-actually-speaks-to-your-icp)

[AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

You know your product's fabulous. Your buyers, apparently, can't tell. They land on your website, skim a wall of features and "leading platform" language, and feel precisely… nothing, because none of it is about them.

[Read more \>](https://blog.goenvy.io/how-to-create-effective-messaging-that-actually-speaks-to-your-icp)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/ENVY%20Blog%20Elizabeth%202%20(1920x1080).png?height=370&name=ENVY%20Blog%20Elizabeth%202%20(1920x1080).png)](https://blog.goenvy.io/how-to-make-your-ai-understand-your-messaging)

## [How to Make Your AI Understand Your Messaging](https://blog.goenvy.io/how-to-make-your-ai-understand-your-messaging)

[AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

Finally your whole marketing team is using AI? Congrats! How is it going? Oh, not so well? Now Content marketing's on ChatGPT, Growth is on Claude, and Social Media is on Gemini... And they describe the product like they work at different companies? And so you've started rewriting the messaging?

[Read more \>](https://blog.goenvy.io/how-to-make-your-ai-understand-your-messaging)

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[![](https://blog.goenvy.io/hubfs/Is%20sales%20+%20marketing%20alignment%20ever%20possible-1.jpg)](https://blog.goenvy.io/sales-marketing-alignment)

## [When sales and marketing clash... your pipeline pays the price](https://blog.goenvy.io/sales-marketing-alignment)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

Ah, the good ol’ sales and marketing alignment. If it isn’t the elusive holy grail of B2B growth, whispered about in boardrooms and touted as the silver bullet to skyrocketing revenue. But if you’re reading this, chances are you’ve spent countless hours trying to bridge the gap—and it still feels like sales is playing from an...

[Read more \>](https://blog.goenvy.io/sales-marketing-alignment)

[![](https://blog.goenvy.io/hubfs/Blogs-Jul-10-2026-08-27-54-8825-AM.png)](https://blog.goenvy.io/creative-messaging-testing)

## [Creative Messaging & Testing](https://blog.goenvy.io/creative-messaging-testing)

[Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on.

[Read more \>](https://blog.goenvy.io/creative-messaging-testing)

[![Why Your B2B Marketing & RevOps Need an Audit](https://blog.goenvy.io/hubfs/Auditing%20your%20B2B%20Marketing%20%26%20RevOps%20(2).jpg)](https://blog.goenvy.io/why-your-b2b-marketing-revops-need-an-audit)

## [Why your B2B Marketing & RevOps Need an Audit](https://blog.goenvy.io/why-your-b2b-marketing-revops-need-an-audit)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

There are typically 2 scenarios that push companies to conduct a marketing and/or RevOps audit:

[Read more \>](https://blog.goenvy.io/why-your-b2b-marketing-revops-need-an-audit)

[![](https://blog.goenvy.io/hubfs/Will-AI-Replace-Marketers--Blog%20(1).jpg)](https://blog.goenvy.io/generative-ai-waging-war-on-b2b-marketing-jobs)

## [Generative AI Waging War on B2B Marketing Jobs?](https://blog.goenvy.io/generative-ai-waging-war-on-b2b-marketing-jobs)

[AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or...

[Read more \>](https://blog.goenvy.io/generative-ai-waging-war-on-b2b-marketing-jobs)

[![billy cina wynter b2b message testing](https://blog.goenvy.io/hubfs/Wynter-blog-2.jpg)](https://blog.goenvy.io/try-wynter-for-b2b-messaging)

## [CMOs Should be Checking Out Wynter for B2B Message Testing](https://blog.goenvy.io/try-wynter-for-b2b-messaging)

[Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

If I were a SaaS Product Manager, I would be very busy trying to reverse engineer Wynter. As a CMO, I'd be grabbing the credit card and a copy of the company messaging to test. I try out many many MarTech tools all the time, and I’d consider myself a harsh judge/user, but the Wynter team have nailed it.

[Read more \>](https://blog.goenvy.io/try-wynter-for-b2b-messaging)

[![niamh heaney doing b2b social doesnt have to be a headache](https://blog.goenvy.io/hubfs/11%20(2).jpg)](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers)

## [Save Your Tears, Do B2B Social Right Without it Being A Hard](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset.

[Read more \>](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers)

[![niamh heaney whats the fuss with black friday](https://blog.goenvy.io/hubfs/2-2.jpg)](https://blog.goenvy.io/b2b-marketing-on-black-friday)

## [What's All The B2B Marketing Fuss About Black Friday Anyway?](https://blog.goenvy.io/b2b-marketing-on-black-friday)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931?

[Read more \>](https://blog.goenvy.io/b2b-marketing-on-black-friday)

[![b2b messaging](https://blog.goenvy.io/hubfs/9.jpg)](https://blog.goenvy.io/proving-you-have-a-b2b-messaging-problem-and-fixing-it)

## [5 Steps To Having Kick-Ass B2B Messaging](https://blog.goenvy.io/proving-you-have-a-b2b-messaging-problem-and-fixing-it)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

Ah messaging… The often overlooked aspect of B2B marketing. In today’s marketing environment, the need for leads, MQLs, SQLs and any other QL you can think of is at a premium. As marketers, we are sometimes so hyper-focused on ensuring the bottom of funnel KPIs are met, that we overlook the most basic principle of B2B marketing...

[Read more \>](https://blog.goenvy.io/proving-you-have-a-b2b-messaging-problem-and-fixing-it)

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