Ah, the good ol’ sales and marketing alignment. If it isn’t the elusive holy grail of B2B growth, whispered about in boardrooms and touted as the silver bullet to skyrocketing revenue. But if you’re reading this, chances are you’ve spent countless hours trying to bridge the gap—and it still feels like sales is playing from an entirely different...
If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on.
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There are typically 2 scenarios that push companies to conduct a marketing and/or RevOps audit:
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Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or...
If I were a SaaS Product Manager, I would be very busy trying to reverse engineer Wynter. As a CMO, I'd be grabbing the credit card and a copy of the company messaging to test. I try out many many MarTech tools all the time, and I’d consider myself a harsh judge/user, but the Wynter team have nailed it.
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It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset.
Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931?
Ah messaging… The often overlooked aspect of B2B marketing. In today’s marketing environment, the need for leads, MQLs, SQLs and any other QL you can think of is at a premium. As marketers, we are sometimes so hyper-focused on ensuring the bottom of funnel KPIs are met, that we overlook the most basic principle of B2B marketing...
"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”.
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After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity.
