--- title: Envy Blog | Cybersecurity Marketing description: Cybersecurity Marketing | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. --- [Skip to content](https://blog.goenvy.io/tag/cybersecurity-marketing/page/1#main-content) [![ENVY Logo black](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo.svg "ENVY Logo black")](https://goenvy.io) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=120&height=120&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") ![HB-Elite-Logo 1](https://blog.goenvy.io/hs-fs/hubfs/HB-Elite-Logo%201.png?width=34&name=HB-Elite-Logo%201.png "HB-Elite-Logo 1") # Tech Marketing & RevOps **Blog** - Type- - [All](https://blog.goenvy.io/) - [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) - [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) - [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) - [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) - [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) - [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) - [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) - [ABM](https://blog.goenvy.io/tag/abm) [![ width=](https://blog.goenvy.io/hs-fs/hubfs/Blogs-May-25-2026-10-07-22-2947-AM.png?height=370&name=Blogs-May-25-2026-10-07-22-2947-AM.png)](https://blog.goenvy.io/event-playbook-is-old-and-boring) ## [Your event playbook is old and boring. Here’s how to make marketing events actually worth the time](https://blog.goenvy.io/event-playbook-is-old-and-boring) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) After three decades in tech and a decade of running Envy’s own events, I’ve lost patience for panels where everyone agrees, breakfasts that could’ve been a newsletter, and keynote slots dedicated to yet another breathless meditation on artificial intelligence. [Read more \>](https://blog.goenvy.io/event-playbook-is-old-and-boring) [![Cybersecurity events in 2026 width=](https://blog.goenvy.io/hs-fs/hubfs/Blogs-1.png?height=370&name=Blogs-1.png)](https://blog.goenvy.io/2026-cybersecurity-events) ## [2026 Cybersecurity Events Worth Your Marketing Budget](https://blog.goenvy.io/2026-cybersecurity-events) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) No one’s attending cybersecurity events to “stay on top of trends.” You’re all there to get leads. Book meetings. Build pipeline. But you can’t attend all the events there are, even if your marketing team is 100+ people (oh, we wish). So here’s our top picks list of the ones we really think you’ll benefit from in the US and EMEA. Plus, some tips... [Read more \>](https://blog.goenvy.io/2026-cybersecurity-events) ### Want enviable updates? #### [Wanna Grow? Contact us for a FREE strategy consultation](https://goenvy.io/contact) [![Why Most Cybersecurity Marketing is Forgettable (& 5 Steps to Fix It)](https://blog.goenvy.io/hubfs/Untitled%20design-Apr-23-2025-10-58-22-5993-AM.png)](https://blog.goenvy.io/why-most-cybersecurity-marketing-is-forgettable) ## [Why Most Cybersecurity Marketing is Forgettable (& 5 Steps to Fix It)](https://blog.goenvy.io/why-most-cybersecurity-marketing-is-forgettable) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) Cybersecurity marketing has a problem. It’s stuck in an endless loop of blue backgrounds, stock images of padlocks, the dude in a hoodie and the same generic messaging about "stopping cyber threats before they happen." [Read more \>](https://blog.goenvy.io/why-most-cybersecurity-marketing-is-forgettable) [![](https://blog.goenvy.io/hubfs/Is%20Gartner%20Still%20Worth%20the%20Money%20in%202025_.jpg)](https://blog.goenvy.io/do-b2b-startups-still-need-gartner) ## [Do B2B startups still really need Gartner in 2025?](https://blog.goenvy.io/do-b2b-startups-still-need-gartner) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) Ah, Gartner. The analyst firm that every B2B tech startup simultaneously respects, resents, and debates endlessly over whether they should shell out a chunk of their marketing budget to be part of its world. The same firm that can open enterprise doors or keep you waiting in the lobby, depending on whether you’re paying to play. [Read more \>](https://blog.goenvy.io/do-b2b-startups-still-need-gartner) [![](https://blog.goenvy.io/hubfs/LinkedIn%20LeadGen%20Tips%20for%20Cybersecurity%20Marketers-1.jpg)](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers) ## [LinkedIn Lead Generation Tips for Cybersecurity Marketers](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) Between 2,500 and 3,000. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress. [Read more \>](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers) [![](https://blog.goenvy.io/hubfs/Blog%20cover%20-%20cyber%20ppc-1.jpg)](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks) ## [I need how much?! Calculating your PPC budget for cybersecurity](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) Lead generation costs have sky-rocketed ever since we started calculating PPC benchmarks for cybersecurity in 2019. In fact, the costly curve is the reason we started with the benchmarks. They became a sanity to check for ourselves… and our clients. [Read more \>](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks) [![](https://blog.goenvy.io/hubfs/blog%20cover%20-%20stop%20annoying%20cisos.jpg)](https://blog.goenvy.io/knowing-your-ciso-buyer-persona) ## [CISO’s your buyer persona? Here’s how to stop annoying them](https://blog.goenvy.io/knowing-your-ciso-buyer-persona) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) The most common "buyer persona" I have is the CISO. But I don't hang out with CISOs. Most marketers don't. We hang out with other marketers and complain about sales teams. Obviously 😉 [Read more \>](https://blog.goenvy.io/knowing-your-ciso-buyer-persona) [![](https://blog.goenvy.io/hubfs/Blog%20cover%20-%20cybersec%20abm%20(1).jpg)](https://blog.goenvy.io/top-cybersec-marketers-abm) ## [Why Top Cybersec Marketers Are Turning to ABM](https://blog.goenvy.io/top-cybersec-marketers-abm) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) [ABM](https://blog.goenvy.io/tag/abm) It’s a huge task to compete against ~ 3,500 other companies on a daily basis–but that’s precisely what’s happening in the cybersec space. It almost doesn’t matter how many grand campaigns you’re planning, the competition for attention is immense and only those vendors who dare to stand out get noticed. This is exactly why your... [Read more \>](https://blog.goenvy.io/top-cybersec-marketers-abm) [![Cyber Security Events to Attend in 2024](https://blog.goenvy.io/hubfs/cyber-security-events.png)](https://blog.goenvy.io/15-cyber-security-events-you-dont-want-to-miss-in-2024) ## [15 cyber security events you don’t want to miss in 2024](https://blog.goenvy.io/15-cyber-security-events-you-dont-want-to-miss-in-2024) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening. You’d better buckle up, because with all the trade shows, workshops and conferences we’ve found for you, 2024 will most likely go as fast as the... [Read more \>](https://blog.goenvy.io/15-cyber-security-events-you-dont-want-to-miss-in-2024) [![cybersecurity events 2023](https://blog.goenvy.io/hubfs/31b-1.jpg)](https://blog.goenvy.io/cybersecurity-events-this-year) ## [Save the Date(s): Cyber Security's Hottest Events in 2023](https://blog.goenvy.io/cybersecurity-events-this-year) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack... [Read more \>](https://blog.goenvy.io/cybersecurity-events-this-year) [1](https://blog.goenvy.io) [2](https://blog.goenvy.io/tag/cybersecurity-marketing/page/2) [3](https://blog.goenvy.io/tag/cybersecurity-marketing/page/3) [Next](https://blog.goenvy.io/tag/cybersecurity-marketing/page/2) [Last](https://blog.goenvy.io/tag/cybersecurity-marketing/page/3) [![ENVY Logo mwhite](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo-white.svg "ENVY Logo mwhite")](https://goenvy.io) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=140&height=140&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [Case Studies](https://goenvy.io/resource_type/case-studies/) - [Videos](https://goenvy.io/resource_type/videos/) Services - [Elizabeth, The Brain Build](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) Company - [Pricing](https://goenvy.io/pricing/) - [Privacy Policy](https://goenvy.io/privacy-policy/) We like to share thoughts [Follow us on Facebook](https://www.facebook.com/GoEnvy) [Follow us on LinkedIn](https://www.linkedin.com/company/goenvy/) [Follow us on Twitter](https://twitter.com/mktgenvy) [Follow us on Instagram](https://www.instagram.com/billy.cina) [Follow us on Instagram](https://www.youtube.com/@Get_Envy) ![goolge-partner](https://blog.goenvy.io/hubfs/Envy/goolge-partner.svg "goolge-partner") ![google-developers-experts-logo](https://blog.goenvy.io/hubfs/Envy/google-developers-experts-logo.svg "google-developers-experts-logo") © Powered by the tears of ambitious and envious CXOs © Copyright 2026 Envy