Cybersecurity marketing has a problem. It’s stuck in an endless loop of blue backgrounds, stock images of padlocks, the dude in a hoodie and the same generic messaging about "stopping cyber threats before they happen."
Ah, Gartner. The analyst firm that every B2B tech startup simultaneously respects, resents, and debates endlessly over whether they should shell out a chunk of their marketing budget to be part of its world. The same firm that can open enterprise doors or keep you waiting in the lobby, depending on whether you’re paying to play.
Between 2,500 and 3,000. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.
Lead generation costs have sky-rocketed ever since we started calculating PPC benchmarks for cybersecurity in 2019. In fact, the costly curve is the reason we started with the benchmarks. They became a sanity to check for ourselves… and our clients.
The most common "buyer persona" I have is the CISO. But I don't hang out with CISOs. Most marketers don't. We hang out with other marketers and complain about sales teams. Obviously 😉
It’s a huge task to compete against ~ 3,500 other companies on a daily basis–but that’s precisely what’s happening in the cybersec space. It almost doesn’t matter how many grand campaigns you’re planning, the competition for attention is immense and only those vendors who dare to stand out get noticed. This is exactly why your...
Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening. You’d better buckle up, because with all the trade shows, workshops and conferences we’ve found for you, 2024 will most likely go as fast as the...
The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack...
As a B2B digital marketer, you may consider cyber security to be something only technical members of your company’s IT department need to worry about. However, that’s not how it is. In fact, cyber security is the responsibility of every department and individual in the organization. A breach of sensitive data can be the result...
To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. Are we missing any?
