---
title: Envy Blog | Marketing Strategy (10)
description: Marketing Strategy | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (10)
---

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# Tech Marketing & RevOps **Blog**

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- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
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[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/Lead_Nurturing_for_B2B_Marketers_2-2.jpg?height=370&name=Lead_Nurturing_for_B2B_Marketers_2-2.jpg)](https://blog.goenvy.io/youre-gonna-have-to-work-for-it-lead-nurturing-for-b2b-marketers)

## [You’ll Need to Work for It! Lead Nurturing for B2B Marketers](https://blog.goenvy.io/youre-gonna-have-to-work-for-it-lead-nurturing-for-b2b-marketers)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Reading time: 4 minutes - easy! We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.

[Read more \>](https://blog.goenvy.io/youre-gonna-have-to-work-for-it-lead-nurturing-for-b2b-marketers)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/Sales-vs-Marketing_for_CIO-2.png?height=370&name=Sales-vs-Marketing_for_CIO-2.png)](https://blog.goenvy.io/sales-vs-marketing-the-inevitable-battle)

## [Marketing vs. Sales: The Inevitable Battle](https://blog.goenvy.io/sales-vs-marketing-the-inevitable-battle)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: Approx 4 min

[Read more \>](https://blog.goenvy.io/sales-vs-marketing-the-inevitable-battle)

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[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/the_art_of_6-2.jpg)](https://blog.goenvy.io/b2b-lead-generation-linkedin-is-changing-the-marketing-game-again)

## [B2B Lead Gen: LinkedIn is Changing the Marketing Game…Again](https://blog.goenvy.io/b2b-lead-generation-linkedin-is-changing-the-marketing-game-again)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Reading time: Approx 3.5 min In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use...

[Read more \>](https://blog.goenvy.io/b2b-lead-generation-linkedin-is-changing-the-marketing-game-again)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Close%20up%20of%20human%20hand%20drawing%20career%20ladder%20with%20chalk-2.jpeg)](https://blog.goenvy.io/the-secret-to-startup-success-starts-with-faith)

## [The Secret To Startup Success Starts With Faith](https://blog.goenvy.io/the-secret-to-startup-success-starts-with-faith)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: Just 4 minutes!

[Read more \>](https://blog.goenvy.io/the-secret-to-startup-success-starts-with-faith)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/communication-lines-300x200-2.jpg)](https://blog.goenvy.io/love-your-customers-simple-marketing-tips-for-a-sweet-new-year)

## [Customer Love: Simple Marketing Tips for a Sweet New Year](https://blog.goenvy.io/love-your-customers-simple-marketing-tips-for-a-sweet-new-year)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

All you need is love. The Beatles sang it, Shakespeare wrote about it and Hallmark manufactured it. We’ve found a place for love in movies, television, books, radio and even our personal lives, but what about our businesses?

[Read more \>](https://blog.goenvy.io/love-your-customers-simple-marketing-tips-for-a-sweet-new-year)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/m1-1024x452-2.jpg)](https://blog.goenvy.io/startup-marketing-strategy-the-moses-way)

## [Marketing Your Startup - The "Moses" Way](https://blog.goenvy.io/startup-marketing-strategy-the-moses-way)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: 5 mins Let’s face it, not everyone gets, connects with, understands, wants to be within 100 light years of anything to do with…. Marketing. You have a fabulous idea, a brilliant product, surely it should just market and sell itself… yes! But, no. Since startup employees are often in single digits, one of the...

[Read more \>](https://blog.goenvy.io/startup-marketing-strategy-the-moses-way)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Hand%20holding%20smartphone%20with%20colorful%20app%20icons%20concept-2.jpeg)](https://blog.goenvy.io/3-top-tips-for-your-startup-social-media-strategy)

## [3 Top Tips For Your Startup Social Media Strategy](https://blog.goenvy.io/3-top-tips-for-your-startup-social-media-strategy)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: Just 4 minutes! We all know that social media marketing is now an integral part of any company’s marketing strategy, rather than simply an optional extra. Social media is fundamental to building a brand’s awareness, content distribution and lead generation and there is no reason why startups can’t take full...

[Read more \>](https://blog.goenvy.io/3-top-tips-for-your-startup-social-media-strategy)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Content-Repurposing-2-2.png)](https://blog.goenvy.io/content-repurposing-how-to-make-the-most-out-of-your-content)

## [Make The Most Out Of Your Content with Content Repurposing](https://blog.goenvy.io/content-repurposing-how-to-make-the-most-out-of-your-content)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Reading time: 6 minutes - easy! Out with the old and in with the new? Not necessarily when it comes to content marketing. It isn’t easy coming up with good quality content. It takes strategy, research, patience, a few chewed finger nails and a lot of time.

[Read more \>](https://blog.goenvy.io/content-repurposing-how-to-make-the-most-out-of-your-content)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/55A6840521-2.jpg)](https://blog.goenvy.io/why-start-a-startup-marketing-blog)

## [Why Start a Startup Marketing Blog?](https://blog.goenvy.io/why-start-a-startup-marketing-blog)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Hi. Welcome to our “Startup Marketing” blog. We’re glad you’ve joined us.

[Read more \>](https://blog.goenvy.io/why-start-a-startup-marketing-blog)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/From-Vanilla-to-Chunky-Monkey-1_1-2.png)](https://blog.goenvy.io/from-vanilla-to-chunky-monkey-tools-to-sweeten-up-your-content-a-marketing-envy-summer-special)

## [From Vanilla to Chunky Monkey: Tools for Sweeter Content](https://blog.goenvy.io/from-vanilla-to-chunky-monkey-tools-to-sweeten-up-your-content-a-marketing-envy-summer-special)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Reading time: 8 minutes - but it's worth it! Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents? Ever wondered why? Because your content is boring.

[Read more \>](https://blog.goenvy.io/from-vanilla-to-chunky-monkey-tools-to-sweeten-up-your-content-a-marketing-envy-summer-special)

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