A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
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The Great KPI Divide: Why ABM Demands Its Own Metrics
With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success, especially in niche industries like cyber. But the success metrics produced from B2B ABM can be far harder to track than for a standard lead generation campaign.
B2B Marketers Rejoice: Translating is No Longer a Pain...
At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between.. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service.
B2B Marketing Budget Getting You Down?
Are you one of the many many B2B tech marketers who still have not had their marketing budget approved? You are not alone.
2023 Will Be A Piece Of Cake….....Said No One Lately
Your targets are set. But reaching them is hard to do by yourself. We get it. Because we’re in the trenches, fighting the good fight with B2B tech companies every day. We’re ENVY: Strategy, Digital Marketing and RevOps agency.
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Save Your Tears, Do B2B Social Right Without it Being A Hard
It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset.
What's All The B2B Marketing Fuss About Black Friday Anyway?
Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931?
5 Winning B2B Marketing Thank You Pages
A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information.
The Squeeze: Preparing B2B Marketing budgets for 2023
Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long.
5 Steps To Having Kick-Ass B2B Messaging
Ah messaging… The often overlooked aspect of B2B marketing. In today’s marketing environment, the need for leads, MQLs, SQLs and any other QL you can think of is at a premium. As marketers, we are sometimes so hyper-focused on ensuring the bottom of funnel KPIs are met, that we overlook the most basic principle of B2B marketing...