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Reddit - A Tech Marketer’s Box of Delights

If you’re not using Reddit for marketing - or Reddit has been confusing the heck out of you, then we’ve written this just for you. Because Reddit is continuing to grow, and grow quickly. In April 2018, there were 1.52 billion visits to Reddit. And the subscribers just keep on coming. An article by Statistica describes the growth as “explosive.”

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Does your startup really need a CMO?

Originally posted on CIO Magazine: Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second, many CMOs simply aren’t cut for the “rolling up the sleeves” type of work that...

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PR Guide for Startups: Outsourcing vs. In-house

Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to...

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This is Why Your SEO Efforts Aren't Paying Off

Reading time: 7 mins, to really get it Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well,...

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Your Startup's Content Marketing KPIs - Step by Step

Reading Time: 4 mins Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need...

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LinkedIn Lead Generation Forms - How To

Reading time: 2 mins In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of...

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