Your CRM’s packed, your SDRs are sighing, and your “leads” wouldn’t know your brand if it smacked them with a display ad. Yeah... we’ve seen it. That’s why we built Envy's Verified ICP Leads program, to feed your pipeline with leads that are real, relevant, and ready.
If you’re reading this, chances are your marketing team is doing most things right — but your pipeline still isn’t where it should be. You’ve probably launched paid campaigns, tested a few outbound sequences, and gated enough content to build a PDF library the size of the British Museum (sorry, we had to). And yet, your CRM is either stuffed with cold leads who never respond, or simply painfully empty.
This is the reality for many B2B tech companies, especially post-Series A startups in competitive sectors like cybersecurity, fintech, or healthtech. Despite solid strategies and smart teams, the leads simply aren’t converting, or worse, they’re not even showing up in meaningful volume.
It’s not because your content isn’t good. It’s not because your team doesn’t know what they’re doing. It’s because the traditional model for generating leads is broken. And this is where Envy’s Brand-to-Demand model comes in.
What’s Broken About Lead Generation Today?
Lead generation is built on the idea that volume equals opportunity. This is the model we’ve all inherited; get names into the database, feed them into nurture flows, and hope something sticks. The problem is that most of those names aren’t actually qualified. They're not aligned to your Ideal Customer Profile (ICP), they’re not actively researching your solution, and they’re not showing intent beyond a one-click download.
Worse, many lead gen vendors are still selling access to lists, offering large quantities of leads pulled from publisher databases or scraped from questionable sources. These leads arrive in the form of spreadsheets with no context, no engagement data, and no indication that the contact actually wants to hear from you. Your SDRs waste valuable hours trying to follow up, often getting ignored or blocked. Campaigns run in silos, with no visibility into what actually drove each contact into the funnel. Marketing blames Sales for not following up. Sales blames Marketing for delivering unworkable leads. Sound familiar?
Even teams with modern tools like ABM platforms, buyer intent data, advanced ad targeting are still struggling with this gap between awareness and action. You know who your buyers are, you’ve identified their behaviors, but getting them into a conversation still feels like pushing a boulder uphill. That’s not a GTM problem. It’s a lead quality problem.
What Is Envy’s Verified ICP Leads Program?
Envy’s Verified ICP Leads is a fully-managed lead generation program designed specifically to bridge the gap between top-of-funnel awareness and actual pipeline results. It’s built for B2B tech companies that are tired of collecting empty form fills and want to start generating qualified, context-rich leads that their sales team can immediately work with.
The core concept behind Envy's Verified ICP Leads is simple: we only deliver verified leads that match your ICP, show genuine engagement, and are qualified based on your own criteria — not ours. Every contact is real, every detail is accurate, and every lead is delivered with clear, actionable context.
Unlike traditional lead gen vendors, we don’t just send over a spreadsheet. We ask your leads a qualifying question upfront — one that you help define. For example, we might ask “Are you currently evaluating cloud security platforms?” or “Are you planning to switch from your existing [competitor] solution in the next six months?” This lets us filter out passive browsers and focus only on prospects who are actively in-market or exploring your category.
All leads are delivered directly into your HubSpot properly tagged, verified, and enriched with data that shows what the lead clicked, what content they interacted with, and where they came from.
Here’s How Envy’s Verified ICP Leads Program Works, Step-by-Step
We’ve built Envy's Verified ICP Leads process so you can go from kickoff to lead delivery in under two weeks. Here's what you can expect:
Step 1: Define Your ICP
You’ll fill out a guided questionnaire that captures all the essentials: industry, company size, vertical focus, job titles, tech stack, buying triggers, and more. This forms the basis for campaign targeting.
Step 2: Set Your Monthly Lead Volume
You tell us how many leads your team can handle each month. Most companies land in the $70–$100 per lead range, depending on audience complexity and content.
Step 3: Finalize Details in a 30-Minute Call
We hop on a short alignment call to review your ICP, agree on a qualifying intent question, and identify the content asset that will be promoted to your audience. If you don’t have a high-performing asset, we can create one as part of the program.
Step 4: Receive Your Quote
Within 3–4 business days, you’ll receive a scoped quote with your fixed cost per lead, guaranteed monthly volume, and campaign launch plan.
Step 5: Launch and Delivery
We activate your campaign across relevant channels and start delivering verified, in-market leads directly into your CRM. If content is ready to go, you’ll typically start seeing leads within 5–10 business days of kickoff.
The entire program runs over four months - long enough to establish meaningful pipeline momentum, short enough to move quickly and iterate on what’s working.
Why Envy's Verified ICP Leads Work Even for Advanced GTM Teams
Many of our clients come to us with solid GTM strategies already in place. They’re running intent-based targeting, ABM sequences, and multi-touch campaigns across paid and owned channels. And still, they struggle with getting consistent, qualified leads into the funnel.
That’s because most GTM systems are great at identifying who’s already in your ecosystem — known contacts, existing site visitors, remarketing audiences. But there’s a much larger pool of potential buyers showing intent outside your owned channels. That’s the blind spot we solve for.
Envy’s Verified ICP Leads program complements your existing programs by expanding your reach into third-party intent, using both content and behavioral signals to bring net-new, verified leads into your CRM. It’s not about replacing your current setup, but more about giving you a repeatable, scalable way to reach prospects who haven’t made it onto your radar yet, but should.
In short, we make your GTM smarter by feeding it the one thing it’s still hungry for: qualified, in-market buyers who are actually ready to engage.
How to Get Leads That Actually Convert
What makes Envy’s Verified ICP Leads program different is the level of targeting and validation that happens before your team ever sees the lead. We begin with a detailed onboarding process that allows us to go far deeper than generic persona definitions.
We ask questions like:
- What do your top 10 customers have in common beyond firmographics?
- What technologies are common across your buyers’ stack?
- What internal trigger events usually start a buying conversation?
- Who actually signs the deal, and who influences it?
From there, we design campaigns to reach those buyers across channels they actually use, like LinkedIn, select display, curated email newsletters, and more, layering in first- and third-party intent data from tools like Bombora and 6sense to make sure we’re connecting at the right time, not just the right place.
Because leads are filtered based on behavior and intent and not just job title, the result is a list of prospects who not only match your ICP but have shown tangible interest in what you offer. This means your sales team is working conversations, not cold contacts. Your nurture sequences actually get read. Your pipeline fills with real opportunities, not fluff.
A Lead Gen System That Sales Actually Wants
We built Envy's Verified ICP Leads for marketing teams who are tired of explaining to sales why the leads aren’t converting, and for sales teams who just want contacts that actually respond.
We’ve used this model to drive pipeline for cybersecurity platforms, digital health companies, enterprise SaaS tools, and B2B fintech teams that needed real traction, fast. And we’re ready to do the same for you.
If your CRM is full of ghosts, your sales team is skeptical, and your CPL is climbing without delivering real revenue — Envy’s Verified ICP Leads program is the fix.
