For B2B marketers, the topic of brand awareness can often feel like a double-edged sword. On one hand, we know the power of a strong brand identity in driving leads and sales. It works magic early on the buyer's journey. But on the other hand… the reality is that building serious brand awareness, and creating strong brand awareness, requires...
What was, is no longer. There used to be a golden rule in running PPC campaigns, regardless of how they were managed: “Throw enough money in enough directions on PPC and watch the leads roll in!” And while this used to hold true, those days are gone. You can now also generate very poor results, from quite a hefty budget on paid campaigns. At Envy,...
You invest money to create an ebook. Research, design, copywriting. More money to promote it. You then gate it and release it in return for an email address and/or a phone number. You invested money, you want leads. It's simple math. But what if we told you ungating your content might actually bring better quality leads?
Between 2,500 and 3,000. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.
The buzz around Account-Based Marketing (ABM) is impossible to ignore, and for good reason. For over a decade, B2B tech marketers have been pouring easily 40% of their marketing budget on advertising on social media channels for very little proven ROI. Spraying the cash and praying that the godly leads will come through the...
Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts,...
If there’s one thing that preoccupies Every. Single. Marketing agency owner right now, or at least that preoccupies us greatly, it’s this: what will the agency of the future look like? Will there even be a need?
It's a tale as old as time... B2B marketers have been trying to understand and measure the impact of their efforts for ages. We need it to optimize what we do, we need it to learn what to stick to, and we also need it cause management wants to see how we're progressing, or rather IF we are (happens to the best of us), how...
What's the right budget for your B2B PPC activities? Let’s cut to the chase, PPC campaigns are not the right choice of lead generation for every company at every stage or budget. The right time is when you’ve got a plan, process, technology, people and budget in place for every stage of the funnel.
Lead generation costs have sky-rocketed ever since we started calculating PPC benchmarks for cybersecurity in 2019. In fact, the costly curve is the reason we started with the benchmarks. They became a sanity to check for ourselves… and our clients.
