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B2B Deman Gen Boost: Podcast Advertising
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B2B Demand Gen Boost: Podcast Advertising

If you’ve been throwing money at paid campaigns only to feel like your message is still getting lost in the noise, it might be time to try something that gets your audience to actually listen... Literally. Podcasting has grown from a niche entertainment medium into a key player in B2B marketing, especially for tech and cybersecurity companies....

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It’s time to rethink your B2B Demand Gen strategy

Sick of your ads drowning in the sea of mindless scrolling? You’re not alone. Paid campaigns running on the traditional B2B channels such as LinkedIn and Google are getting more expensive and providing less ROI by the day. We’re seeing more clicks but fewer conversions, and skyrocketing costs. We’re calling this: The fatigue has set in, and it’s...

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Find your match: Choosing PPC agency for B2B tech companies

What was, is no longer. There used to be a golden rule in running PPC campaigns, regardless of how they were managed: “Throw enough money in enough directions on PPC and watch the leads roll in!” And while this used to hold true, those days are gone. You can now also generate very poor results, from quite a hefty budget on paid...

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B2B marketers: Ungate Your Content

You invest money to create an ebook. Research, design, copywriting. More money to promote it. You then gate it and release it in return for an email address and/or a phone number. You invested money, you want leads. It's simple math. But what if we told you ungating your content might actually bring better quality leads?

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Here's why B2B marketers should quit the obsession with ABM

The buzz around Account-Based Marketing (ABM) is impossible to ignore, and for good reason. For over a decade, B2B tech marketers have been pouring easily 40% of their marketing budget on advertising on social media channels for very little proven ROI. Spraying the cash and praying that the godly leads will come through the...

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B2B PPC performance optimizations you can’t skip

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts,...

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