Ah messaging… The often overlooked aspect of B2B marketing. In today’s marketing environment, the need for leads, MQLs, SQLs and any other QL you can think of is at a premium. As marketers, we are sometimes so hyper-focused on ensuring the bottom of funnel KPIs are met, that we overlook the most basic principle of B2B marketing - Ensuring you have...
For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation is now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments. It's the secret sauce that enables seamless cross-functional collaboration around...
When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos?
Reddit, founded in 2005, is an American social news and discussion website, billing itself as "the front page of the internet". Reddit is home to both a passionate and diverse user base, and generates an average of more than 1.5 billion monthly active users. The online forum is home to more than 130,000 communities, also called...
B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results.
How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.
When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. I’m cutting to the chase and spilling the beans on how to run campaigns for maximum ROI.
We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Written the slickest nurture emails, supporting blogs, and lavish workflows. Tens of thousands of dollars and a couple of months into the campaign you’re abruptly stopped in your tracks.
Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Let’s look at the key...
Reading time: 3 great mins This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads...
