Ah, Gartner. The analyst firm that every B2B tech startup simultaneously respects, resents, and debates endlessly over whether they should shell out a chunk of their marketing budget to be part of its world. The same firm that can open enterprise doors or keep you waiting in the lobby, depending on whether you’re paying to play.
If there’s one thing we’ve been tirelessly fighting for ever since Envy started, it’s for content to have more (or at least equal) power over paid activities. And it looks like this year, the gods, CEOs and CMOs have finally wisened up–just in time for you to still update your marketing budget for 2025. You can thank us later.
Ah, the good ol’ sales and marketing alignment. If it isn’t the elusive holy grail of B2B growth, whispered about in boardrooms and touted as the silver bullet to skyrocketing revenue. But if you’re reading this, chances are you’ve spent countless hours trying to bridge the gap—and it still feels like sales is playing from an...
Message testing sounds straightforward and appealing enough. Who doesn’t want to know if their messaging actually resonates before going live?! But when it comes to taking the extra step (and budget) to actually test it, we often hear hesitation.
If you’ve been throwing money at paid campaigns only to feel like your message is still getting lost in the noise, it might be time to try something that gets your audience to actually listen... Literally. Podcasting has grown from a niche entertainment medium into a key player in B2B marketing, especially for tech and...
Is Reddit a goldmine for B2B marketers?The short answer is yes… if you know what you’re doing–but step out of line, and you’re toast. If you’ve tried running campaigns on Reddit before and got a bucket of freezing cold water poured onto you faster than a cold outreach email, you’re not alone. The platform’s strict rules and...
For B2B marketers, the topic of brand awareness can often feel like a double-edged sword. On one hand, we know the power of a strong brand identity in driving leads and sales. It works magic early on the buyer's journey. But on the other hand… the reality is that building serious brand awareness, and creating strong brand...
If there’s one thing that preoccupies Every. Single. Marketing agency owner right now, or at least that preoccupies us greatly, it’s this: what will the agency of the future look like? Will there even be a need?
It's a tale as old as time... B2B marketers have been trying to understand and measure the impact of their efforts for ages. We need it to optimize what we do, we need it to learn what to stick to, and we also need it cause management wants to see how we're progressing, or rather IF we are (happens to the best of us), how...
What's the right budget for your B2B PPC activities? Let’s cut to the chase, PPC campaigns are not the right choice of lead generation for every company at every stage or budget. The right time is when you’ve got a plan, process, technology, people and budget in place for every stage of the funnel.
