HubSpot Feature Highlight: Email Health Dashboard
Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization.
What is the HubSpot Email Health Tool?
What is an email sending reputation?
There are quite a few components that make up the score, for example how many emails bounce, or how many recipients unsubscribe. This is just the tip of the iceberg as there are many other factors that come into play.
Overall Email Health
The bottom-most block is the “Email health breakdown” block. It allows you to view the individual factors that contribute to your health score. Below each percentage, you’ll see whether action is needed or whether you’re on track.
By pressing “See details”, you’ll get a basic explanation of the KPI, resources for improvement, and a KPI specific performance graph. For a marketer, this information is digital gold. Using these insights to optimize your email strategy will help you improve your email sending reputation. Ultimately, this will lead to more recipients receiving your emails, which could potentially lead to more opportunities.
Optimizing your email strategy on HubSpot is an ongoing process. If you don’t see results within a month, don’t give up; just keep at it. Going from “action needed” to “on track” usually takes a few months. Consider visiting this email health tool at least once a month to see how your performance changes. Remember, it’s an ongoing process, the changes you make one month may be less crucial than the changes needed in another month.
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