Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog.
LinkedIn is a powerful platform for B2B lead generation, and in 2023, the use of organic LinkedIn lead generation forms has become increasingly relevant for businesses. Yes, even yours. I’ll walk you through the concept of organic LinkedIn lead generation forms, how to set them up, their potential uses, and their effectiveness in the current B2B...
Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically.
HubSpot's source properties are your compass in tracing the origin of your contacts. They reveal how visitors came to your website and maybe even more importantly, how they were created or updated via offline sources.
Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.
Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization.
Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).
B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results.
When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by...
Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more....
