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A new client comes through the door, yay! It’s usually a fast-moving B2B tech company, say cybersecurity or fintech. After some polite intros, they hit us with the usual: “Our ads aren’t converting, our campaigns aren’t performing.” That’s the most common complaint we hear. And we can say with complete honesty, it’s rarely just the ads that are...
Message testing sounds straightforward and appealing enough. Who doesn’t want to know if their messaging actually resonates before going live?! But when it comes to taking the extra step (and budget) to actually test it, we often hear hesitation.
Solid, valuable content creation takes time. Of course it does. But if you’re creating new content for every campaign or initiative from scratch, it becomes a time drain. You’re working harder, not smarter. So we say: stop creating, start recycling. Giving existing assets a second (third, fourth and fifth) life can help you get...
You invest money to create an ebook. Research, design, copywriting. More money to promote it. You then gate it and release it in return for an email address and/or a phone number. You invested money, you want leads. It's simple math. But what if we told you ungating your content might actually bring better quality leads?
Here’s an unpopular opinion you didn’t ask for: content is the lifeblood of any successful B2B PPC campaign. Without quality content, your campaigns fall flat, your audience disengages, and your conversion rates plummet. It’s a grim scenario that no marketer wants to face. And yet so many do…
Enough has been said on AI taking over marketing jobs (which it won't) already–and slowly but surely we're seeing a shift towards viewing AI as an ally and working with it to our advantage. That's what we do. And honestly, that's what every single B2B marketer we know does – it helps us write social posts, polish blogs, or...
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.
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2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with...
You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your...
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Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog.
