Is Reddit a goldmine for B2B marketers?The short answer is yes… if you know what you’re doing–but step out of line, and you’re toast. If you’ve tried running campaigns on Reddit before and got a bucket of freezing cold water poured onto you faster than a cold outreach email, you’re not alone. The platform’s strict rules and unforgiving moderators...
Probably the most controversial of all paid campaigns, competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.
A well planned B2B PPC strategy, when crafted with your target audience’s needs, concerns and pain points in mind, can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into...
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible.
