Your HubSpot AI Is Only as Good as Your Data
Your HubSpot subscription now comes with a small army of AI: Breeze Copilot, Breeze Agents, AI workflows. You're paying for all of it.
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How to Plan Your Multi Channel Paid Campaign Mix
Most B2B paid channel mixes are a polite guess: last year's split, nudged, with no model underneath and nothing to show finance when they ask. Every budget change means rebuilding the same fragile spreadsheet from zero. The fix is a planning model built on real benchmarks, along with your account history, that projects the return per channel, per...
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How to Make Your AI Understand Your Messaging
Finally your whole marketing team is using AI? Congrats! How is it going? Oh, not so well? Now Content marketing's on ChatGPT, Growth is on Claude, and Social Media is on Gemini... And they describe the product like they work at different companies? And so you've started rewriting the messaging?
The Playbook is Dead, Welcome to Buyer-Led GTM
Sam's organization spends $60K on an analyst subscription. Three weeks to schedule a briefing, two more to receive the report. By the time it arrives, Sam has already shortlisted vendors, asked their network for feedback in Slack groups, and even booked a pilot. The Magic Quadrant, he never even got to open.
You’re Not Using HubSpot’s Buyer Intent Tool Right
70% of the B2B buyer’s journey happens anonymously. This stat gets thrown around a lot because it looks cool and we marketers like numbers, but the reality behind it is really scary. Cause it basically means that most of your present & future customers will research your brand, chat with AI about it, stalk your site, and...
Why Your SDRs Hate LinkedIn (and What You Can Do About It)
Every SDR out there starts their morning with at least four tabs open. There’s LinkedIn, HubSpot, Slack, and a spreadsheet they swear they’ll clean up tomorrow. They scroll through contacts, copy job titles into LinkedIn search, and send one generic connection request after another. Meanwhile, their marketing team is scoring...
How AI Is Changing B2B Marketers’ Approach to SEO
Enough has been said on AI taking over marketing jobs (which it won't) already–and slowly but surely we're seeing a shift towards viewing AI as an ally and working with it to our advantage. That's what we do. And honestly, that's what every single B2B marketer we know does – it helps us write social posts, polish blogs, or...
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Generative AI Waging War on B2B Marketing Jobs?
Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or...
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20 Hot AI Blogs You Should Follow, Religiously
Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take...