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Why You're Not Seeing Results on Your Facebook B2B Campaigns

Reading time: Take 5! Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for personal interests...

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PPC for B2B - Best Practices for Lead Generation

Reading time: approx 4 mins Pay Per Click (PPC) campaigns - if executed with the customer’s needs, concerns and pain points in mind - can create the right kind of awareness around brands, products and offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel, as we like...

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