Reading time: 5 mins is all it takes! These days, all marketers talk about is inbound marketing and how important it is to establish a strong online presence to grow and keep growing. In fact, when Hubspot interviewed over 4,500 companies for their the "State of Inbound 2016” report, 73% stated that inbound marketing was their organization’s top...
Reading time: Take 5! Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for personal interests...
Reading time: Approx 3.5 min In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers...
Reading time: approx 4 mins Pay Per Click (PPC) campaigns - if executed with the customer’s needs, concerns and pain points in mind - can create the right kind of awareness around brands, products and offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel, as we like...
