A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
Cybersecurity PPC Benchmarks. You Need How Much Paid Media Budget?
The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.
LinkedIn LeadGen Tips for Cyber Security Marketers
LinkedIn is comfortably the world's largest professional social media network, with more than 800 million members from more than 200 countries around the world. That’s a lot of people, and therefore it’s a lot of opportunities to get your message across. However, it’s key that you are targeted in your approach, and not just...
Which Type of Lead Gen Agency Will Deliver MQLs?
Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order...
How to Choose An Agency for Your PPC Campaigns?
PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it.
The Holy Trinity: Inbound, PPC and Social Media Marketing
Reading Time: 3 very important minutes Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the...
Heatmaps: B2B marketers’ secret weapon for conversion optimization
Reading Time: The most important 8 min of your week B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their...
You’re Gonna Have to Work for It! Lead Nurturing for B2B Marketers
Reading time: 4 minutes - easy! We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.
PPC for B2B - Best Practices for Lead Generation
Reading time: approx 4 mins Pay Per Click (PPC) campaigns - if executed with the customer’s needs, concerns and pain points in mind - can create the right kind of awareness around brands, products and offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel, as we like...
6 Trade Show Follow Up Tips: Guaranteed To Pump Your Lead Generation
Reading time: A quick 2.5 minutes, to get your day started! So, you’ve been pitching your solution and networking non-stop for five days straight at a not-to-be-missed trade show, and feel pretty proud of your legs’ ability to remain standing; but all that shop-talk has taken its toll and you feel a well-earned break is in...