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linkedin lead gen tips

LinkedIn LeadGen Tips for Cyber Security Marketers

LinkedIn is comfortably the world's largest professional social media network, roughly 950 million members from more than 200 countries around the world. That’s a lot of people, and therefore it’s a lot of opportunities to get your message across. However, it’s key that you are targeted in your approach, and not just casting as...

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PPC for B2B - Best Practices for Lead Generation

Reading time: approx 4 mins Pay Per Click (PPC) campaigns - if executed with the customer’s needs, concerns and pain points in mind - can create the right kind of awareness around brands, products and offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel, as we like...

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