---
title: Envy Blog (4)
description: Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (4)
---

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# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
- [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)
- [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)
- [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)
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- [ABM](https://blog.goenvy.io/tag/abm)
- [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Choosing%20the%20Right%20PPC%20Agency%20for%20your%20B2B%20Tech%20company-1.jpg?height=370&name=Choosing%20the%20Right%20PPC%20Agency%20for%20your%20B2B%20Tech%20company-1.jpg)](https://blog.goenvy.io/ppc-for-b2b)

## [Find your match: Choosing PPC agency for B2B tech companies](https://blog.goenvy.io/ppc-for-b2b)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

What was, is no longer. There used to be a golden rule in running PPC campaigns, regardless of how they were managed: “Throw enough money in enough directions on PPC and watch the leads roll in!” And while this used to hold true, those days are gone. You can now also generate very poor results, from quite a hefty budget on paid campaigns. At Envy,...

[Read more \>](https://blog.goenvy.io/ppc-for-b2b)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Ungated%20content-1.jpg?height=370&name=Ungated%20content-1.jpg)](https://blog.goenvy.io/b2b-marketing-ungate-content)

## [B2B marketers: Ungate Your Content](https://blog.goenvy.io/b2b-marketing-ungate-content)

[Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

You invest money to create an ebook. Research, design, copywriting. More money to promote it. You then gate it and release it in return for an email address and/or a phone number. You invested money, you want leads. It's simple math. But what if we told you ungating your content might actually bring better quality leads?

[Read more \>](https://blog.goenvy.io/b2b-marketing-ungate-content)

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[![](https://blog.goenvy.io/hubfs/LinkedIn%20LeadGen%20Tips%20for%20Cybersecurity%20Marketers-1.jpg)](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers)

## [LinkedIn Lead Generation Tips for Cybersecurity Marketers](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Between 2,500 and 3,000. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.

[Read more \>](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers)

[![](https://blog.goenvy.io/hubfs/Audit%20blog-1.jpg)](https://blog.goenvy.io/b2b-marketers-quit-abm)

## [Here's why B2B marketers should quit the obsession with ABM](https://blog.goenvy.io/b2b-marketers-quit-abm)

[ABM](https://blog.goenvy.io/tag/abm)

The buzz around Account-Based Marketing (ABM) is impossible to ignore, and for good reason. For over a decade, B2B tech marketers have been pouring easily 40% of their marketing budget on advertising on social media channels for very little proven ROI. Spraying the cash and praying that the godly leads will come through the...

[Read more \>](https://blog.goenvy.io/b2b-marketers-quit-abm)

[![](https://blog.goenvy.io/hubfs/blog%20cover%20-%20increase%20ppc%20performance-1.jpg)](https://blog.goenvy.io/b2b-ppc-performance-optimizations)

## [B2B PPC performance optimizations you can’t skip](https://blog.goenvy.io/b2b-ppc-performance-optimizations)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts,...

[Read more \>](https://blog.goenvy.io/b2b-ppc-performance-optimizations)

[![](https://blog.goenvy.io/hubfs/agency%20of%20the%20future%20blog%20cover-1.png)](https://blog.goenvy.io/what-to-expect-from-future-marketing-agencies)

## [What to expect from marketing agencies of the future](https://blog.goenvy.io/what-to-expect-from-future-marketing-agencies)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

If there’s one thing that preoccupies Every. Single. Marketing agency owner right now, or at least that preoccupies us greatly, it’s this: what will the agency of the future look like? Will there even be a need?

[Read more \>](https://blog.goenvy.io/what-to-expect-from-future-marketing-agencies)

[![](https://blog.goenvy.io/hubfs/blog%20cover%20-attribution%20vs%20correlation-1.jpg)](https://blog.goenvy.io/b2b-marketing-attribution-vs-correlations)

## [Moving Beyond B2B Marketing Attribution: Hello, Correlations!](https://blog.goenvy.io/b2b-marketing-attribution-vs-correlations)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

It's a tale as old as time... B2B marketers have been trying to understand and measure the impact of their efforts for ages. We need it to optimize what we do, we need it to learn what to stick to, and we also need it cause management wants to see how we're progressing, or rather IF we are (happens to the best of us), how...

[Read more \>](https://blog.goenvy.io/b2b-marketing-attribution-vs-correlations)

[![](https://blog.goenvy.io/hubfs/When%20should%20B2B%20marketers%20start%20with%20PPC%20campaigns_-1.jpg)](https://blog.goenvy.io/what-b2b-marketers-should-know-about-running-ppc-campaigns)

## [Don’t let PPC burn your B2B marketing budget](https://blog.goenvy.io/what-b2b-marketers-should-know-about-running-ppc-campaigns)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

What's the right budget for your B2B PPC activities? Let’s cut to the chase, PPC campaigns are not the right choice of lead generation for every company at every stage or budget. The right time is when you’ve got a plan, process, technology, people and budget in place for every stage of the funnel.

[Read more \>](https://blog.goenvy.io/what-b2b-marketers-should-know-about-running-ppc-campaigns)

[![](https://blog.goenvy.io/hubfs/Blog%20cover%20-%20cyber%20ppc-1.jpg)](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks)

## [I need how much?! Calculating your PPC budget for cybersecurity](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Lead generation costs have sky-rocketed ever since we started calculating PPC benchmarks for cybersecurity in 2019. In fact, the costly curve is the reason we started with the benchmarks. They became a sanity to check for ourselves… and our clients.

[Read more \>](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks)

[![](https://blog.goenvy.io/hubfs/blog%20cover%20-%20stop%20annoying%20cisos.jpg)](https://blog.goenvy.io/knowing-your-ciso-buyer-persona)

## [CISO’s your buyer persona? Here’s how to stop annoying them](https://blog.goenvy.io/knowing-your-ciso-buyer-persona)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

The most common "buyer persona" I have is the CISO. But I don't hang out with CISOs. Most marketers don't. We hang out with other marketers and complain about sales teams. Obviously 😉

[Read more \>](https://blog.goenvy.io/knowing-your-ciso-buyer-persona)

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