If your sales cycle is longer than 6 months with multiple buyer groups involved, or if your ACV is pretty high but there aren't THAT many opportunities on the market, ABM is for you. And what better place to orchestrate your ABM motion than on HubSpot?
Probably the most controversial of all paid campaigns, competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.
A well planned B2B PPC strategy, when crafted with your target audience’s needs, concerns and pain points in mind, can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into...
Gone are the days of spray-and-pray marketing tactics. B2B audiences are now more discerning, more informed, and frankly, less tolerant of the generic wares of yesteryear. Account based marketing strategy is your tailored response—a direct and personalized approach to winning over prospects. What’s more, it's tried and tested...
Enough has been said on AI taking over marketing jobs (which it won't) already–and slowly but surely we're seeing a shift towards viewing AI as an ally and working with it to our advantage. That's what we do. And honestly, that's what every single B2B marketer we know does – it helps us write social posts, polish blogs, or...
Marketo and HubSpot are two of the most popular marketing automation platforms available today. Both platforms offer a wide range of features designed to help businesses generate leads, engage with prospects & customers, and sync their marketing data.
If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on.
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible.
There are typically 2 scenarios that push companies to conduct a marketing and/or RevOps audit:
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.
