With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success, especially in niche industries like cyber. But the success metrics produced from B2B ABM can be far harder to track than for a standard lead generation campaign.
At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between.. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service.
Are you one of the many many B2B tech marketers who still have not had their marketing budget approved? You are not alone.
If I were a SaaS Product Manager, I would be very busy trying to reverse engineer Wynter. As a CMO, I'd be grabbing the credit card and a copy of the company messaging to test. I try out many many MarTech tools all the time, and I’d consider myself a harsh judge/user, but the Wynter team have nailed it.
Your targets are set. But reaching them is hard to do by yourself. We get it. Because we’re in the trenches, fighting the good fight with B2B tech companies every day. We’re ENVY: Strategy, Digital Marketing and RevOps agency.
It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset.
Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931?
You’ve definitely heard the term being thrown around, but what is RevOps really?
A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information.
Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long.
