What's the Deal with HubSpot’s Offline Contact Creation
HubSpot’s source properties help us identify where contacts come from, including how they came to visit a website AND how they were created or updated via offline sources.
HubSpot Analytics & Google Analytics Don’t Match - Here’s Why!
Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.
11 Cyber Security Startups You Should Be Watching (We Are!)
Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets.
HubSpot Feature Highlight: Email Health Dashboard
Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization.
B2B SEO: Topic Clusters, Not Keywords
Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).
Key Takeaways From HubSpot Inbound 2021
HubSpot recently wrapped up Inbound 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable, more connected, and more customer-centric. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier...
The Top 30 Cyber Security Experts You Need to Follow in 2022
Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. Luckily, there are numerous cyber security experts out there who can help you stay on top of everything that’s going on in the field—all you have to do is follow them and you’re covered! Here are our picks for...
2021 Cyber Security PPC Marketing Benchmarks. It’s A New Normal
The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cyber security. The global cyber security market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% from 2021 to 2028. The massive industry growth,...
The Experts Recommend 5 Best Video Editing Platforms for B2B Marketers
Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. Though every solid inbound marketing agency will tell you that video marketing doesn't replace your other marketing channels, it does add another means for you to connect with your audience and is crucial to staying competitive.
Startup B2B Marketing in Action: From seed to exit in 24 months (A Portshift & CISCO story)
"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”.