The Ultimate B2B Marketing Glossary
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms.
Save the Date(s): Cyber Security's Hottest Events in 2023
The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack your way to success in...
A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
Cybersecurity PPC Benchmarks. Paid Media Budget Revealed
The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.
What Is RevOps & How Can It Improve Company Performance?
Dynamic and innovative developments are streamlining business processes and turning them into data and automation machines. The way organizations purchase products and services has changed completely
The Great KPI Divide: Why ABM Demands Its Own Metrics
With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success, especially in niche industries like cyber. But the success metrics produced from B2B ABM can be far harder to track than for a standard lead generation campaign.
B2B Marketers Rejoice: Translating is No Longer a Pain...
At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between.. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service.
B2B Marketing Budget Getting You Down?
Are you one of the many many B2B tech marketers who still have not had their marketing budget approved? You are not alone.
CMOs Should be Checking Out Wynter for B2B Message Testing
If I were a SaaS Product Manager, I would be very busy trying to reverse engineer Wynter. As a CMO, I'd be grabbing the credit card and a copy of the company messaging to test. I try out many many MarTech tools all the time, and I’d consider myself a harsh judge/user, but the Wynter team have nailed it.
2023 Will Be A Piece Of Cake….....Said No One Lately
Your targets are set. But reaching them is hard to do by yourself. We get it. Because we’re in the trenches, fighting the good fight with B2B tech companies every day. We’re ENVY: Strategy, Digital Marketing and RevOps agency.