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Say leadership just told you to increase LinkedIn spend by 40 percent. Unlikely, but yoohoo anyway. CPL looks reasonable. If you’re lucky, even MQL volume will be steady. But SQL conversion… flops. You’ve reviewed the ads, the landing pages, the audience, the messaging, and so you go ahead and google your core use case, so that, you know, you know...
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Did you know that 82% of product GTMs fail to hit their goals? That’s how Oryan Aviner, Product Marketing Team Lead at AppsFlyer, started her talk at one of Envy’s recent events, before immediately admitting she made the number up.
After three decades in tech and a decade of running Envy’s own events, I’ve lost patience for panels where everyone agrees, breakfasts that could’ve been a newsletter, and keynote slots dedicated to yet another breathless meditation on artificial intelligence.
Sam's organization spends $60K on an analyst subscription. Three weeks to schedule a briefing, two more to receive the report. By the time it arrives, Sam has already shortlisted vendors, asked their network for feedback in Slack groups, and even booked a pilot. The Magic Quadrant, he never even got to open.
No one’s attending cybersecurity events to “stay on top of trends.” You’re all there to get leads. Book meetings. Build pipeline. But you can’t attend all the events there are, even if your marketing team is 100+ people (oh, we wish). So here’s our top picks list of the ones we really think you’ll benefit from in the US and...
Marketing is full of activity. Pipeline is not.
There is a quiet absurdity that underpins modern B2B marketing, and it’s the expectation that every dollar spent should return with a neatly labeled receipt. In boardrooms and dashboards alike, marketing leaders are asked to trace the path from campaign to contract with forensic clarity, as though complex buying journeys could...
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A new client comes through the door, yay! It’s usually a fast-moving B2B tech company, say cybersecurity or fintech. After some polite intros, they hit us with the usual: “Our ads aren’t converting, our campaigns aren’t performing.” That’s the most common complaint we hear. And we can say with complete honesty, it’s rarely just...
If you’re a fast-scaling B2B tech company with a lean team and an aggressive pipeline target, you don’t have time or budget to waste on nice-to-have campaigns. You need strategies that deliver, dashboards that work, and partners who don’t need to be babysat. And that’s exactly where Nuvei was when they came to us.
Cybersecurity marketing has a problem. It’s stuck in an endless loop of blue backgrounds, stock images of padlocks, the dude in a hoodie and the same generic messaging about "stopping cyber threats before they happen."
