The Squeeze: Preparing B2B Marketing budgets for 2023
Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long.
5 Steps To Having Kick-Ass B2B Messaging
Ah messaging… The often overlooked aspect of B2B marketing. In today’s marketing environment, the need for leads, MQLs, SQLs and any other QL you can think of is at a premium. As marketers, we are sometimes so hyper-focused on ensuring the bottom of funnel KPIs are met, that we overlook the most basic principle of B2B marketing - Ensuring you have...
Envy’s 4-step guide to building winning core startup values
Let’s be honest, when it comes to startups, focusing on creating your brand values and an enviable startup culture may not be your number 1 priority. This is understandable as there is a near endless stream of daily tasks to accomplish.
13 Competitor Monitoring Tools B2B Marketers Need To Know
Let’s be honest - When it comes to competitor monitoring, there is a near-endless number of online tools available to help you in your quest to spy on your competitors. This is, of course, great… Or is it? A key issue many B2B marketing companies find is sorting the good tools from the bad.
Common Cyber Security Concerns of B2B Marketers
As a B2B digital marketer, you may consider cyber security to be something only technical members of your company’s IT department need to worry about. However, that’s not how it is. In fact, cyber security is the responsibility of every department and individual in the organization. A breach of sensitive data can be the result...
28 Cyber Security Resources B2B Marketers Need in 2022
To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. Are we missing any?
Top 21 Cyber Security Tradeshows in 2022 Worth Taking a PCR Test For
We’ve all missed travel these last two years, but the good news is that in person conferences are finally coming back on-line. Plenty are still virtual or hybrid though, so if you don’t want to leave your couch there are still events for you. With so many destinations to choose from, we’ve helped you narrow down with our list...
B2B SEO: Topic Clusters, Not Keywords
Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).
The Top 30 Cyber Security Experts You Need to Follow in 2023
Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. Luckily, there are numerous cybersecurity experts out there who can help you stay on top of everything that’s going on in the field—all you have to do is follow them and you’re covered! Here are our picks for the...
Startup B2B Marketing Success: Seed to Exit in 24 Months
"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”.