---
title: Envy Blog | Billy Cina (9)
description: I've spent my entire career marketing B2B tech brands. From shiny new startups with a BHAG, to more established tech companies fighting for market dominance, no two marketing challenges are ever the same. I work with companies on articulating and testing company messaging, building their digital marketing strategy and budgets with an emphasis on producing top notch content as the engine for growth. In 2014 I Co-founded Israel's leading tech marketing agency, Marketing Envy. Now lovingly referred to and known as, Envy. (9)
---

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# Tech Marketing & RevOps **Blog**

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- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
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[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/ME%20-%20FinTech%20Experts%20to%20follow_small-2.jpg?height=370&name=ME%20-%20FinTech%20Experts%20to%20follow_small-2.jpg)](https://blog.goenvy.io/top-10-fintech-experts-and-influencers-to-follow)

## [The Ultimate Top 10 FinTech Experts and Influencers List](https://blog.goenvy.io/top-10-fintech-experts-and-influencers-to-follow)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

It was a (very) tough job but somebody had to do it. Calling out our top 10 pick of FinTech influencers. They’ll keep you updated with everything you need to know in the world of FinTech, and basically leave you wondering how you previously survived without them.

[Read more \>](https://blog.goenvy.io/top-10-fintech-experts-and-influencers-to-follow)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/ME%20-%20Blog%20-%20CyberInt%20Case%20Study_small%20(1)-2.jpg?height=370&name=ME%20-%20Blog%20-%20CyberInt%20Case%20Study_small%20(1)-2.jpg)](https://blog.goenvy.io/cyberint-cybersecurity-an-inbound-marketing-success-story)

## [CyberInt (Cybersecurity) – An Inbound Marketing Success Story](https://blog.goenvy.io/cyberint-cybersecurity-an-inbound-marketing-success-story)

[Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself. Where is the pot of golden MQLs at the end of the rainbow? See how...

[Read more \>](https://blog.goenvy.io/cyberint-cybersecurity-an-inbound-marketing-success-story)

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[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Does%20your%20startup%20need%20a%20CIO_medium-2.jpg)](https://blog.goenvy.io/does-your-startup-really-need-a-cmo)

## [Does your startup really need a CMO?](https://blog.goenvy.io/does-your-startup-really-need-a-cmo)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Originally posted on CIO Magazine: Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second, many CMOs simply aren’t cut for the “rolling up the sleeves”...

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[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Cybersecurity%20Marketing%20Challenges_small-2.jpg)](https://blog.goenvy.io/the-frustrations-of-a-cybersecurity-cmo)

## [The Frustrations of a Cybersecurity CMO](https://blog.goenvy.io/the-frustrations-of-a-cybersecurity-cmo)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Thanks to omnipresent security threats, cybersecurity CMOs no longer need to demonstrate the importance for companies to get proactive about their company’s cybersecurity resilience. Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space...

[Read more \>](https://blog.goenvy.io/the-frustrations-of-a-cybersecurity-cmo)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Image%20-%20Top%20Cybersecurity%20Resources%20NEW-2.jpg)](https://blog.goenvy.io/best-cyber-security-resources)

## [13 Best Cybersecurity Resources to Keep You Up-To-Date](https://blog.goenvy.io/best-cyber-security-resources)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and...

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[![](https://blog.goenvy.io/hubfs/ABM-vs-Traditional-Approach--All-B2B-Marketers-Need-To-Know-1.jpg)](https://blog.goenvy.io/account-based-marketing-vs-traditional-marketing-everything-b2b-marketers-need-to-know)

## [ABM vs Conventional LeadGen: All B2B Marketers Need To Know](https://blog.goenvy.io/account-based-marketing-vs-traditional-marketing-everything-b2b-marketers-need-to-know)

[ABM](https://blog.goenvy.io/tag/abm)

Reading Time: 8 great minutes Account-based marketing (ABM) or traditional lead generation, which way should you go? Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well. With all the confusion surrounding Account Based Marketing and its somewhat complicated...

[Read more \>](https://blog.goenvy.io/account-based-marketing-vs-traditional-marketing-everything-b2b-marketers-need-to-know)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Inbound%20vs%20outbound%20-%20Marketing%20Envy%201_1-2.png)](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown)

## [Inbound vs. Outbound Marketing for B2B: The Showdown](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?

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[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/PR%20for%20Startups%20(2)-2.png)](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house)

## [PR Guide for Startups: Outsourcing vs. In-house](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to...

[Read more \>](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/the%20women%20rant%20-%20startup%20marekting-2.jpg)](https://blog.goenvy.io/why-im-fed-up-with-the-whole-women-in-tech-rant)

## [Why I’m Fed up with the Whole ‘Women in Tech’ Rant](https://blog.goenvy.io/why-im-fed-up-with-the-whole-women-in-tech-rant)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: 3 mins This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims,...

[Read more \>](https://blog.goenvy.io/why-im-fed-up-with-the-whole-women-in-tech-rant)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/cio%20-%20superwoman-2.jpg)](https://blog.goenvy.io/the-rise-of-the-cmo-superhero)

## [The Rise of the CMO Superhero](https://blog.goenvy.io/the-rise-of-the-cmo-superhero)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: 3 mins This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A...

[Read more \>](https://blog.goenvy.io/the-rise-of-the-cmo-superhero)

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