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The Rise of the CMO Superhero

Reading time: 3 mins This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A CEO may be the center...

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Marketing Your Startup - The "Moses" Way

Reading time: 5 mins Let’s face it, not everyone gets, connects with, understands, wants to be within 100 light years of anything to do with…. Marketing. You have a fabulous idea, a brilliant product, surely it should just market and sell itself… yes! But, no. Since startup employees are often in single digits, one of the...

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3 Top Tips For Your Startup Social Media Strategy

Reading time: Just 4 minutes! We all know that social media marketing is now an integral part of any company’s marketing strategy, rather than simply an optional extra. Social media is fundamental to building a brand’s awareness, content distribution and lead generation and there is no reason why startups can’t take full...

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