Why your B2B Marketing & RevOps Need an Audit
There are typically 2 scenarios that push companies to conduct a marketing and/or RevOps audit:
8 rules to rock your B2B marketing campaigns in 2024
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.
15 B2B marketing events you don't want to miss in 2024
2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with...
15 cyber security events you don’t want to miss in 2024
Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening. You’d better buckle up, because with all the trade shows, workshops and conferences we’ve found for you, 2024 will most likely go as fast as the...
Why your B2B inbound marketing isn’t working like it used to
You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your...
Generative AI Waging War on B2B Marketing Jobs?
Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or...
This Is How You Stand Out in B2B Tech Trade Shows
If you've been to a mega tech trade show, you'll immediately know what we’re talking about. Several hundred, if not thousands of vendors fight for the attention of their captured audience over a 3-day period. It's a mess.
The Ultimate B2B Marketing Glossary
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms.
Cybersecurity PPC Benchmarks. Paid Media Budget Revealed
The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.
The Great KPI Divide: Why ABM Demands Its Own Metrics
With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success, especially in niche industries like cyber. But the success metrics produced from B2B ABM can be far harder to track than for a standard lead generation campaign.