--- title: Envy Blog | Niamh Heaney description: I love all things marketing but especially when it comes to digital marketing! When I’m not spending time scuba diving in the Irish Sea, I’m deep diving into clients' content and always searching for ways to make it better, more interesting and most importantly, more relevant to their target audience. I have vast experience spanning both B2C and B2B within highly regulated fields such as food & beverage, finance and machine manufacturing covering both cybersecurity and SaaS security. Make sure to connect with me on LinkedIn! --- [Skip to content](https://blog.goenvy.io/author/niamh-heaney#main-content) [![ENVY Logo black](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo.svg "ENVY Logo black")](https://goenvy.io) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=120&height=120&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") ![HB-Elite-Logo 1](https://blog.goenvy.io/hs-fs/hubfs/HB-Elite-Logo%201.png?width=34&name=HB-Elite-Logo%201.png "HB-Elite-Logo 1") # Tech Marketing & RevOps **Blog** - Type- - [All](https://blog.goenvy.io/) - [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) - [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) - [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) - [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) - [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) - [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) - [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) - [ABM](https://blog.goenvy.io/tag/abm) [![cybersecurity events 2023 width=](https://blog.goenvy.io/hs-fs/hubfs/31b-1.jpg?height=370&name=31b-1.jpg)](https://blog.goenvy.io/cybersecurity-events-this-year) ## [Save the Date(s): Cyber Security's Hottest Events in 2023](https://blog.goenvy.io/cybersecurity-events-this-year) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack your way to success in... [Read more \>](https://blog.goenvy.io/cybersecurity-events-this-year) [![niamh heaney doing b2b social doesnt have to be a headache width=](https://blog.goenvy.io/hs-fs/hubfs/11%20(2).jpg?height=370&name=11%20(2).jpg)](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers) ## [Save Your Tears, Do B2B Social Right Without it Being A Hard](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset. [Read more \>](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers) ### Want enviable updates? #### [Wanna Grow? Contact us for a FREE strategy consultation](https://goenvy.io/contact) [![niamh heaney whats the fuss with black friday](https://blog.goenvy.io/hubfs/2-2.jpg)](https://blog.goenvy.io/b2b-marketing-on-black-friday) ## [What's All The B2B Marketing Fuss About Black Friday Anyway?](https://blog.goenvy.io/b2b-marketing-on-black-friday) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931? [Read more \>](https://blog.goenvy.io/b2b-marketing-on-black-friday) [![niamh heaney tiktok marketing](https://blog.goenvy.io/hubfs/12.jpg)](https://blog.goenvy.io/how-to-get-started-with-a-tiktok-b2b-marketing-strategy) ## [How To Get Started With A Kickass Tiktok Marketing Strategy](https://blog.goenvy.io/how-to-get-started-with-a-tiktok-b2b-marketing-strategy) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? [Read more \>](https://blog.goenvy.io/how-to-get-started-with-a-tiktok-b2b-marketing-strategy) [![ENVY Logo mwhite](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo-white.svg "ENVY Logo mwhite")](https://goenvy.io) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=140&height=140&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [Case Studies](https://goenvy.io/resource_type/case-studies/) - [Videos](https://goenvy.io/resource_type/videos/) Services - [Elizabeth, The Brain Build](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) Company - [Pricing](https://goenvy.io/pricing/) - [Privacy Policy](https://goenvy.io/privacy-policy/) We like to share thoughts [Follow us on Facebook](https://www.facebook.com/GoEnvy) [Follow us on LinkedIn](https://www.linkedin.com/company/goenvy/) [Follow us on Twitter](https://twitter.com/mktgenvy) [Follow us on Instagram](https://www.instagram.com/billy.cina) [Follow us on Instagram](https://www.youtube.com/@Get_Envy) ![goolge-partner](https://blog.goenvy.io/hubfs/Envy/goolge-partner.svg "goolge-partner") ![google-developers-experts-logo](https://blog.goenvy.io/hubfs/Envy/google-developers-experts-logo.svg "google-developers-experts-logo") © Powered by the tears of ambitious and envious CXOs © Copyright 2026 Envy