Ah, the good ol’ sales and marketing alignment. If it isn’t the elusive holy grail of B2B growth, whispered about in boardrooms and touted as the silver bullet to skyrocketing revenue. But if you’re reading this, chances are you’ve spent countless hours trying to bridge the gap—and it still feels like sales is playing from an entirely different...
Message testing sounds straightforward and appealing enough. Who doesn’t want to know if their messaging actually resonates before going live?! But when it comes to taking the extra step (and budget) to actually test it, we often hear hesitation.
Solid, valuable content creation takes time. Of course it does. But if you’re creating new content for every campaign or initiative from scratch, it becomes a time drain. You’re working harder, not smarter. So we say: stop creating, start recycling. Giving existing assets a second (third, fourth and fifth) life can help you get...
If you’ve been throwing money at paid campaigns only to feel like your message is still getting lost in the noise, it might be time to try something that gets your audience to actually listen... Literally. Podcasting has grown from a niche entertainment medium into a key player in B2B marketing, especially for tech and...
Sick of your ads drowning in the sea of mindless scrolling? You’re not alone. Paid campaigns running on the traditional B2B channels such as LinkedIn and Google are getting more expensive and providing less ROI by the day. We’re seeing more clicks but fewer conversions, and skyrocketing costs. We’re calling this: The fatigue...
Is Reddit a goldmine for B2B marketers?The short answer is yes… if you know what you’re doing–but step out of line, and you’re toast. If you’ve tried running campaigns on Reddit before and got a bucket of freezing cold water poured onto you faster than a cold outreach email, you’re not alone. The platform’s strict rules and...
For B2B marketers, the topic of brand awareness can often feel like a double-edged sword. On one hand, we know the power of a strong brand identity in driving leads and sales. It works magic early on the buyer's journey. But on the other hand… the reality is that building serious brand awareness, and creating strong brand...
What was, is no longer. There used to be a golden rule in running PPC campaigns, regardless of how they were managed: “Throw enough money in enough directions on PPC and watch the leads roll in!” And while this used to hold true, those days are gone. You can now also generate very poor results, from quite a hefty budget on paid...
You invest money to create an ebook. Research, design, copywriting. More money to promote it. You then gate it and release it in return for an email address and/or a phone number. You invested money, you want leads. It's simple math. But what if we told you ungating your content might actually bring better quality leads?
Between 2,500 and 3,000. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.
