There is a quiet absurdity that underpins modern B2B marketing, and it’s the expectation that every dollar spent should return with a neatly labeled receipt. In boardrooms and dashboards alike, marketing leaders are asked to trace the path from campaign to contract with forensic clarity, as though complex buying journeys could be reduced to the...
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A new client comes through the door, yay! It’s usually a fast-moving B2B tech company, say cybersecurity or fintech. After some polite intros, they hit us with the usual: “Our ads aren’t converting, our campaigns aren’t performing.” That’s the most common complaint we hear. And we can say with complete honesty, it’s rarely just the ads that are...
If you’re running a SaaS company with a free trial, freemium model, or self-service onboarding, chances are you’ve already dipped your toes into the world of Product-Led Growth (PLG). And why wouldn’t you? When your product usage directly correlates with revenue, PLG feels like a no-brainer. More engagement = more...
If you’re a fast-scaling B2B tech company with a lean team and an aggressive pipeline target, you don’t have time or budget to waste on nice-to-have campaigns. You need strategies that deliver, dashboards that work, and partners who don’t need to be babysat. And that’s exactly where Nuvei was when they came to us.
Your CRM’s packed, your SDRs are sighing, and your “leads” wouldn’t know your brand if it smacked them with a display ad. Yeah... we’ve seen it. That’s why we built Envy's Verified ICP Leads program, to feed your pipeline with leads that are real, relevant, and ready.
Cybersecurity marketing has a problem. It’s stuck in an endless loop of blue backgrounds, stock images of padlocks, the dude in a hoodie and the same generic messaging about "stopping cyber threats before they happen."
Ah, Gartner. The analyst firm that every B2B tech startup simultaneously respects, resents, and debates endlessly over whether they should shell out a chunk of their marketing budget to be part of its world. The same firm that can open enterprise doors or keep you waiting in the lobby, depending on whether you’re paying to play.
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Did you notice so many marketers seem to approach Account-Based Marketing (ABM) as setting up the fanciest VIP event? You carefully curate the guest list (target accounts), roll out the red carpet (multi-channel campaigns), and craft the perfect experience (personalized content). But after all that effort, you’re not on the...
If there’s one thing we’ve been tirelessly fighting for ever since Envy started, it’s for content to have more (or at least equal) power over paid activities. And it looks like this year, the gods, CEOs and CMOs have finally wisened up–just in time for you to still update your marketing budget for 2025. You can thank us later.
Do you remember which ads you scrolled through in your feed during your lunch break? How about the fun ads just before your favorite binge-worthy show? Exactly.
