There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself. Where is the pot of golden MQLs at the end of the rainbow? See how...
Reading time: 5 refreshing minutes The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That is not the case.
Reading Time: 3 very important minutes Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the...
Reading Time: The most important 8 min of your week B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their...
If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?
Reading time: 3 great mins This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads...
Reading time: the best 7 mins you'll spend this week! Funded startup, you know the drill: Go create a winning marketing strategy with a limited budget, tight competition and highly technical audience. Here’s how solid content, ongoing market education and PPC amplification skyrocketed Aqua Security’s contacts to MQLs conversion...
Reading time: 4.5 mins, you'll thank us later. You might have noticed B2B companies that have a great brand presence in your industry. It’s easy to wonder what kind of marketing magic has gotten them where they are. But you'll probably have to face that their hard work is just finally paying off.
Reading time: 6 minutes - easy! Out with the old and in with the new? Not necessarily when it comes to content marketing. It isn’t easy coming up with good quality content. It takes strategy, research, patience, a few chewed finger nails and a lot of time.
Reading time: 8 minutes - but it's worth it! Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents? Ever wondered why? Because your content is boring.
