---
title: Envy Blog | Inbound Marketing (2)
description: Inbound Marketing | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (2)
---

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# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
- [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)
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[![Inbound marketing not working width=](https://blog.goenvy.io/hs-fs/hubfs/Inbound-marketing-2.jpg?height=370&name=Inbound-marketing-2.jpg)](https://blog.goenvy.io/why-your-b2b-inbound-marketing-isnt-working-like-it-used-to)

## [Why your B2B inbound marketing isn’t working like it used to](https://blog.goenvy.io/why-your-b2b-inbound-marketing-isnt-working-like-it-used-to)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your prospects...

[Read more \>](https://blog.goenvy.io/why-your-b2b-inbound-marketing-isnt-working-like-it-used-to)

[![gemma goldstein blog refreshing width=](https://blog.goenvy.io/hs-fs/hubfs/15%20(1).jpg?height=370&name=15%20(1).jpg)](https://blog.goenvy.io/what-does-blog-refreshing-do)

## [What Does a Little Blog Refreshing Do? Well, Actually, a Lot!](https://blog.goenvy.io/what-does-blog-refreshing-do)

[Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog.

[Read more \>](https://blog.goenvy.io/what-does-blog-refreshing-do)

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[![gemma goldstein linkedin lead gen forms](https://blog.goenvy.io/hubfs/21.jpg)](https://blog.goenvy.io/what-are-linkedin-organic-lead-generation-forms)

## [Are You Using Organic LinkedIn Lead Generation Forms?](https://blog.goenvy.io/what-are-linkedin-organic-lead-generation-forms)

[Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

LinkedIn is a powerful platform for B2B lead generation, and in 2023, the use of organic LinkedIn lead generation forms has become increasingly relevant for businesses. Yes, even yours. I’ll walk you through the concept of organic LinkedIn lead generation forms, how to set them up, their potential uses, and their effectiveness...

[Read more \>](https://blog.goenvy.io/what-are-linkedin-organic-lead-generation-forms)

[![hubspot cleanup](https://blog.goenvy.io/hubfs/hubspot%20cleanup.jpg)](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

## [HubSpot Database Decay & Hygiene Strategy Made Simple](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically.

[Read more \>](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

[![](https://blog.goenvy.io/hubfs/Whats-the-Deal-with-HubSpot%E2%80%99s-Offline-Contact-Creation.jpg)](https://blog.goenvy.io/hubspot-offline-sources)

## [What's the Deal with HubSpot’s Offline Contact Creation](https://blog.goenvy.io/hubspot-offline-sources)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

HubSpot's source properties are your compass in tracing the origin of your contacts. They reveal how visitors came to your website and maybe even more importantly, how they were created or updated via offline sources.

[Read more \>](https://blog.goenvy.io/hubspot-offline-sources)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_239382927%20copy%20new%20(3)-2.jpg)](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

## [HubSpot Analytics & Google Analytics Don’t Match - Here’s Why!](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.

[Read more \>](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_158633267%20copy%20(1)-2.jpg)](https://blog.goenvy.io/hubspot-email-health-dashboard)

## [HubSpot Feature Highlight: Email Health Dashboard](https://blog.goenvy.io/hubspot-email-health-dashboard)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization.

[Read more \>](https://blog.goenvy.io/hubspot-email-health-dashboard)

[![b2b seo](https://blog.goenvy.io/hubfs/28%20(1).jpg)](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

## [B2B SEO:  Topic Clusters, Not Keywords](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).

[Read more \>](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/big%20(3)-2.jpg)](https://blog.goenvy.io/7-steps-to-winning-b2b-lead-nurturing)

## [The 7 Steps to a Winning B2B Lead Nurturing Campaign](https://blog.goenvy.io/7-steps-to-winning-b2b-lead-nurturing)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results.

[Read more \>](https://blog.goenvy.io/7-steps-to-winning-b2b-lead-nurturing)

[![b2b marketers shift focus from covid](https://blog.goenvy.io/hubfs/24.jpg)](https://blog.goenvy.io/coronavirus-fatigue-is-real-and-b2b-marketers-are-feeling-it-too)

## [How B2B Marketers Should Shift Their Focus Away From COVID](https://blog.goenvy.io/coronavirus-fatigue-is-real-and-b2b-marketers-are-feeling-it-too)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by...

[Read more \>](https://blog.goenvy.io/coronavirus-fatigue-is-real-and-b2b-marketers-are-feeling-it-too)

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