--- title: Envy Blog | Inbound Marketing description: Inbound Marketing | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. --- [Skip to content](https://blog.goenvy.io/tag/inbound-marketing/page/1#main-content) [![ENVY Logo black](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo.svg "ENVY Logo black")](https://goenvy.io) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=120&height=120&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") ![HB-Elite-Logo 1](https://blog.goenvy.io/hs-fs/hubfs/HB-Elite-Logo%201.png?width=34&name=HB-Elite-Logo%201.png "HB-Elite-Logo 1") # Tech Marketing & RevOps **Blog** - Type- - [All](https://blog.goenvy.io/) - [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) - [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) - [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) - [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) - [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) - [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) - [ABM](https://blog.goenvy.io/tag/abm) - [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) [![ width=](https://blog.goenvy.io/hs-fs/hubfs/Blogs%20(1)-2.png?height=370&name=Blogs%20(1)-2.png)](https://blog.goenvy.io/b2b-marketers-turn-reddit-into-pipeline) ## [How Smart B2B Marketers Turn Reddit Into Pipeline](https://blog.goenvy.io/b2b-marketers-turn-reddit-into-pipeline) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) Say leadership just told you to increase LinkedIn spend by 40 percent. Unlikely, but yoohoo anyway. CPL looks reasonable. If you’re lucky, even MQL volume will be steady. But SQL conversion… flops. You’ve reviewed the ads, the landing pages, the audience, the messaging, and so you go ahead and google your core use case, so that, you know, you know... [Read more \>](https://blog.goenvy.io/b2b-marketers-turn-reddit-into-pipeline) [![ width=](https://blog.goenvy.io/hs-fs/hubfs/Blogs-May-25-2026-10-07-22-2947-AM.png?height=370&name=Blogs-May-25-2026-10-07-22-2947-AM.png)](https://blog.goenvy.io/event-playbook-is-old-and-boring) ## [Your event playbook is old and boring. Here’s how to make marketing events actually worth the time](https://blog.goenvy.io/event-playbook-is-old-and-boring) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) After three decades in tech and a decade of running Envy’s own events, I’ve lost patience for panels where everyone agrees, breakfasts that could’ve been a newsletter, and keynote slots dedicated to yet another breathless meditation on artificial intelligence. [Read more \>](https://blog.goenvy.io/event-playbook-is-old-and-boring) ### Want enviable updates? #### [Wanna Grow? Contact us for a FREE strategy consultation](https://goenvy.io/contact) [![](https://blog.goenvy.io/hubfs/Nuvei%20blog%20cover%20(1).png)](https://blog.goenvy.io/b2b-ads-not-converting) ## [Why Your B2B Ads Aren’t Converting (And What to Do About It)](https://blog.goenvy.io/b2b-ads-not-converting) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) A new client comes through the door, yay! It’s usually a fast-moving B2B tech company, say cybersecurity or fintech. After some polite intros, they hit us with the usual: “Our ads aren’t converting, our campaigns aren’t performing.” That’s the most common complaint we hear. And we can say with complete honesty, it’s rarely just... [Read more \>](https://blog.goenvy.io/b2b-ads-not-converting) [![](https://blog.goenvy.io/hubfs/blog%20-%20message%20testing-1.jpg)](https://blog.goenvy.io/b2b-message-testing) ## [NOT testing your B2B messaging is costing you $$$](https://blog.goenvy.io/b2b-message-testing) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) Message testing sounds straightforward and appealing enough. Who doesn’t want to know if their messaging actually resonates before going live?! But when it comes to taking the extra step (and budget) to actually test it, we often hear hesitation. [Read more \>](https://blog.goenvy.io/b2b-message-testing) [![](https://blog.goenvy.io/hubfs/blog%20-%20Recycle%20content-2.jpg)](https://blog.goenvy.io/repurpose-b2b-tech-content) ## [7 creative ways to repurpose B2B tech content](https://blog.goenvy.io/repurpose-b2b-tech-content) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) Solid, valuable content creation takes time. Of course it does. But if you’re creating new content for every campaign or initiative from scratch, it becomes a time drain. You’re working harder, not smarter. So we say: stop creating, start recycling. Giving existing assets a second (third, fourth and fifth) life can help you get... [Read more \>](https://blog.goenvy.io/repurpose-b2b-tech-content) [![](https://blog.goenvy.io/hubfs/Ungated%20content-1.jpg)](https://blog.goenvy.io/b2b-marketing-ungate-content) ## [B2B marketers: Ungate Your Content](https://blog.goenvy.io/b2b-marketing-ungate-content) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) You invest money to create an ebook. Research, design, copywriting. More money to promote it. You then gate it and release it in return for an email address and/or a phone number. You invested money, you want leads. It's simple math. But what if we told you ungating your content might actually bring better quality leads? [Read more \>](https://blog.goenvy.io/b2b-marketing-ungate-content) [![](https://blog.goenvy.io/hubfs/ENVY%20blog%20-%20no%20content%20no%20ppc%20cover-1.jpg)](https://blog.goenvy.io/ppc-for-b2b-3-tips-for-a-kickass-inbound-marketing-strategy) ## [No content? No PPC! 3 Tips for Kick-Ass Inbound Strategy](https://blog.goenvy.io/ppc-for-b2b-3-tips-for-a-kickass-inbound-marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) Here’s an unpopular opinion you didn’t ask for: content is the lifeblood of any successful B2B PPC campaign. Without quality content, your campaigns fall flat, your audience disengages, and your conversion rates plummet. It’s a grim scenario that no marketer wants to face. And yet so many do… [Read more \>](https://blog.goenvy.io/ppc-for-b2b-3-tips-for-a-kickass-inbound-marketing-strategy) [![](https://blog.goenvy.io/hubfs/How%20AI%20is%20changing%20how%20we%20approach%20SEO-1.jpg)](https://blog.goenvy.io/how-ai-is-changing-seo) ## [How AI Is Changing B2B Marketers’ Approach to SEO](https://blog.goenvy.io/how-ai-is-changing-seo) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) Enough has been said on AI taking over marketing jobs (which it won't) already–and slowly but surely we're seeing a shift towards viewing AI as an ally and working with it to our advantage. That's what we do. And honestly, that's what every single B2B marketer we know does – it helps us write social posts, polish blogs, or... [Read more \>](https://blog.goenvy.io/how-ai-is-changing-seo) [![8 rules to rock your B2B marketing campaigns](https://blog.goenvy.io/hubfs/8-rules-to-rock-your-B2B-marketing-campaigns-in-2024-1-1.png)](https://blog.goenvy.io/8-rules-to-rock-your-b2b-marketing-campaigns) ## [8 rules to rock your B2B marketing campaigns in 2024](https://blog.goenvy.io/8-rules-to-rock-your-b2b-marketing-campaigns) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers. [Read more \>](https://blog.goenvy.io/8-rules-to-rock-your-b2b-marketing-campaigns) [![Marketing Events to Attend in 2024](https://blog.goenvy.io/hubfs/marketing-events-to-attend-in-2024%20(1).png)](https://blog.goenvy.io/15-b2b-marketing-events-you-dont-want-to-miss-in-2024) ## [15 B2B marketing events you don't want to miss in 2024](https://blog.goenvy.io/15-b2b-marketing-events-you-dont-want-to-miss-in-2024) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) 2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with... [Read more \>](https://blog.goenvy.io/15-b2b-marketing-events-you-dont-want-to-miss-in-2024) [1](https://blog.goenvy.io) [2](https://blog.goenvy.io/tag/inbound-marketing/page/2) [3](https://blog.goenvy.io/tag/inbound-marketing/page/3) [4](https://blog.goenvy.io/tag/inbound-marketing/page/4) [Next](https://blog.goenvy.io/tag/inbound-marketing/page/2) [Last](https://blog.goenvy.io/tag/inbound-marketing/page/4) [![ENVY Logo mwhite](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo-white.svg "ENVY Logo mwhite")](https://goenvy.io) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=140&height=140&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [Case Studies](https://goenvy.io/resource_type/case-studies/) - [Videos](https://goenvy.io/resource_type/videos/) Services - [Elizabeth, The Brain Build](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) Company - [Pricing](https://goenvy.io/pricing/) - [Privacy Policy](https://goenvy.io/privacy-policy/) We like to share thoughts [Follow us on Facebook](https://www.facebook.com/GoEnvy) [Follow us on LinkedIn](https://www.linkedin.com/company/goenvy/) [Follow us on Twitter](https://twitter.com/mktgenvy) [Follow us on Instagram](https://www.instagram.com/billy.cina) [Follow us on Instagram](https://www.youtube.com/@Get_Envy) ![goolge-partner](https://blog.goenvy.io/hubfs/Envy/goolge-partner.svg "goolge-partner") ![google-developers-experts-logo](https://blog.goenvy.io/hubfs/Envy/google-developers-experts-logo.svg "google-developers-experts-logo") © Powered by the tears of ambitious and envious CXOs © Copyright 2026 Envy