Lead generation costs have sky-rocketed ever since we started calculating PPC benchmarks for cybersecurity in 2019. In fact, the costly curve is the reason we started with the benchmarks. They became a sanity to check for ourselves… and our clients.
Here’s an unpopular opinion you didn’t ask for: content is the lifeblood of any successful B2B PPC campaign. Without quality content, your campaigns fall flat, your audience disengages, and your conversion rates plummet. It’s a grim scenario that no marketer wants to face. And yet so many do…
We know Account Based Marketing (ABM) works, and studies back it up–companies are observing 84% pipeline growth and 77% revenue growth. But the harsh truth is, some ABM campaigns still fail and they do so spectacularly. Worry not, as we might know how to avoid it, and set you up for success.
Probably the most controversial of all paid campaigns, competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.
A well planned B2B PPC strategy, when crafted with your target audience’s needs, concerns and pain points in mind, can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into...
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible.
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.
With Google preparing to end support for third-party cookies in its Chrome browser next year, the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. The good news is that even now, as the industry prepares to adiós third-party cookies,...
LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Right? Well, maybe. The smarter way to get the most out of...
