---
title: Envy Blog | PPC for B2B (2)
description: PPC for B2B | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (2)
---

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# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
- [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)
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[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Choosing%20the%20Right%20PPC%20Agency%20for%20your%20B2B%20Tech%20company-1.jpg?height=370&name=Choosing%20the%20Right%20PPC%20Agency%20for%20your%20B2B%20Tech%20company-1.jpg)](https://blog.goenvy.io/ppc-for-b2b)

## [Find your match: Choosing PPC agency for B2B tech companies](https://blog.goenvy.io/ppc-for-b2b)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

What was, is no longer. There used to be a golden rule in running PPC campaigns, regardless of how they were managed: “Throw enough money in enough directions on PPC and watch the leads roll in!” And while this used to hold true, those days are gone. You can now also generate very poor results, from quite a hefty budget on paid campaigns. At Envy,...

[Read more \>](https://blog.goenvy.io/ppc-for-b2b)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Ungated%20content-1.jpg?height=370&name=Ungated%20content-1.jpg)](https://blog.goenvy.io/b2b-marketing-ungate-content)

## [B2B marketers: Ungate Your Content](https://blog.goenvy.io/b2b-marketing-ungate-content)

[Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

You invest money to create an ebook. Research, design, copywriting. More money to promote it. You then gate it and release it in return for an email address and/or a phone number. You invested money, you want leads. It's simple math. But what if we told you ungating your content might actually bring better quality leads?

[Read more \>](https://blog.goenvy.io/b2b-marketing-ungate-content)

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[![](https://blog.goenvy.io/hubfs/LinkedIn%20LeadGen%20Tips%20for%20Cybersecurity%20Marketers-1.jpg)](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers)

## [LinkedIn Lead Generation Tips for Cybersecurity Marketers](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Between 2,500 and 3,000. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.

[Read more \>](https://blog.goenvy.io/linkedin-leadgen-tips-for-cyber-security-marketers)

[![](https://blog.goenvy.io/hubfs/blog%20cover%20-%20increase%20ppc%20performance-1.jpg)](https://blog.goenvy.io/b2b-ppc-performance-optimizations)

## [B2B PPC performance optimizations you can’t skip](https://blog.goenvy.io/b2b-ppc-performance-optimizations)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts,...

[Read more \>](https://blog.goenvy.io/b2b-ppc-performance-optimizations)

[![](https://blog.goenvy.io/hubfs/blog%20cover%20-attribution%20vs%20correlation-1.jpg)](https://blog.goenvy.io/b2b-marketing-attribution-vs-correlations)

## [Moving Beyond B2B Marketing Attribution: Hello, Correlations!](https://blog.goenvy.io/b2b-marketing-attribution-vs-correlations)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

It's a tale as old as time... B2B marketers have been trying to understand and measure the impact of their efforts for ages. We need it to optimize what we do, we need it to learn what to stick to, and we also need it cause management wants to see how we're progressing, or rather IF we are (happens to the best of us), how...

[Read more \>](https://blog.goenvy.io/b2b-marketing-attribution-vs-correlations)

[![](https://blog.goenvy.io/hubfs/When%20should%20B2B%20marketers%20start%20with%20PPC%20campaigns_-1.jpg)](https://blog.goenvy.io/what-b2b-marketers-should-know-about-running-ppc-campaigns)

## [Don’t let PPC burn your B2B marketing budget](https://blog.goenvy.io/what-b2b-marketers-should-know-about-running-ppc-campaigns)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

What's the right budget for your B2B PPC activities? Let’s cut to the chase, PPC campaigns are not the right choice of lead generation for every company at every stage or budget. The right time is when you’ve got a plan, process, technology, people and budget in place for every stage of the funnel.

[Read more \>](https://blog.goenvy.io/what-b2b-marketers-should-know-about-running-ppc-campaigns)

[![](https://blog.goenvy.io/hubfs/Blog%20cover%20-%20cyber%20ppc-1.jpg)](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks)

## [I need how much?! Calculating your PPC budget for cybersecurity](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Lead generation costs have sky-rocketed ever since we started calculating PPC benchmarks for cybersecurity in 2019. In fact, the costly curve is the reason we started with the benchmarks. They became a sanity to check for ourselves… and our clients.

[Read more \>](https://blog.goenvy.io/cybersecurity-ppc-b2b-marketing-budget-benchmarks)

[![](https://blog.goenvy.io/hubfs/ENVY%20blog%20-%20no%20content%20no%20ppc%20cover-1.jpg)](https://blog.goenvy.io/ppc-for-b2b-3-tips-for-a-kickass-inbound-marketing-strategy)

## [No content? No PPC! 3 Tips for Kick-Ass Inbound Strategy](https://blog.goenvy.io/ppc-for-b2b-3-tips-for-a-kickass-inbound-marketing-strategy)

[Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Here’s an unpopular opinion you didn’t ask for: content is the lifeblood of any successful B2B PPC campaign. Without quality content, your campaigns fall flat, your audience disengages, and your conversion rates plummet. It’s a grim scenario that no marketer wants to face. And yet so many do…

[Read more \>](https://blog.goenvy.io/ppc-for-b2b-3-tips-for-a-kickass-inbound-marketing-strategy)

[![](https://blog.goenvy.io/hubfs/ENVY%20-%20blog%20cover%20-%20ABM%20fails.jpg)](https://blog.goenvy.io/reasons-why-your-abm-campaign-can-fail)

## [5 Reasons Why Your ABM Campaign Can Fail](https://blog.goenvy.io/reasons-why-your-abm-campaign-can-fail)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [ABM](https://blog.goenvy.io/tag/abm)

We know Account Based Marketing (ABM) works, and studies back it up–companies are observing 84% pipeline growth and 77% revenue growth. But the harsh truth is, some ABM campaigns still fail and they do so spectacularly. Worry not, as we might know how to avoid it, and set you up for success.

[Read more \>](https://blog.goenvy.io/reasons-why-your-abm-campaign-can-fail)

[![](https://blog.goenvy.io/hubfs/Blog%20cover%20-%20competitors-2.jpg)](https://blog.goenvy.io/competitor-campaigns-on-google-ads)

## [Steal the Spotlight with Competitor Campaigns on Google Ads](https://blog.goenvy.io/competitor-campaigns-on-google-ads)

[PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Probably the most controversial of all paid campaigns, competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.

[Read more \>](https://blog.goenvy.io/competitor-campaigns-on-google-ads)

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