You’ll Need to Work for It! Lead Nurturing for B2B Marketers
Reading time: 4 minutes - easy! We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.
Why You're Not Seeing Results on Your Facebook B2B Campaigns
Reading time: Take 5! Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for personal interests...
B2B Lead Gen: LinkedIn is Changing the Marketing Game…Again
Reading time: Approx 3.5 min In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use...
6 Trade Show Follow Up Tips To Pump Up Your Lead Generation
Reading time: A quick 2.5 minutes, to get your day started! So, you’ve been pitching your solution and networking non-stop for five days straight at a not-to-be-missed trade show, and feel pretty proud of your legs’ ability to remain standing; but all that shop-talk has taken its toll and you feel a well-earned break is in...