The Envy Way of Auditing Google Search Campaigns: Checklist
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible.
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A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
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Cybersecurity PPC Benchmarks. Paid Media Budget Revealed
The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally.
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How B2B Marketers Are Preparing For A Cookieless World
With Google preparing to end support for third-party cookies in its Chrome browser next year, the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. The good news is that even now, as the industry prepares to adiós third-party cookies,...
How To Boost Your ROAS By A/B Testing LinkedIn Ads
LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Right? Well, maybe. The smarter way to get the most out of...
YAY: Hubspot Changed the Way Offline Events are Reported
For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s something a lot of people witnessed but refused to acknowledge*. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It...
Which Type of Lead Gen Agency Will Deliver MQLs?
Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order...
PPC: Hire In-House or Outsource? How Do You Choose?
Not sure whether to do your PPC in-house or to hire an agency to manage it for you? This article analyzes the pros and cons of each option so that you can make the best decision for your business.
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The Holy Trinity: Inbound, PPC and Social Media Marketing
Reading Time: 3 very important minutes Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the...
Heatmaps: B2B Marketers’ Secret Weapon for More Conversions
Reading Time: The most important 8 min of your week B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their...