--- title: Envy Blog | Amit Lavi description: "CEO and Co-founder of Marketing Envy - A B2B tech and startup focused marketing agency based in Tel Aviv. \nMentor at Google Campus and Microsoft Accelerator. \nFacebook and Google Alumni. Part of Google Experts Network" --- [Skip to content](https://blog.goenvy.io/author/amit-lavi#main-content) [![ENVY Logo black](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo.svg "ENVY Logo black")](https://goenvy.io) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=120&height=120&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") ![HB-Elite-Logo 1](https://blog.goenvy.io/hs-fs/hubfs/HB-Elite-Logo%201.png?width=34&name=HB-Elite-Logo%201.png "HB-Elite-Logo 1") # Tech Marketing & RevOps **Blog** - Type- - [All](https://blog.goenvy.io/) - [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) - [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) - [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) - [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) - [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) - [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) - [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) - [ABM](https://blog.goenvy.io/tag/abm) [![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/%E2%80%9Ca-growth-hacker-is-a-person-whose-true-2.png?height=370&name=%E2%80%9Ca-growth-hacker-is-a-person-whose-true-2.png)](https://blog.goenvy.io/blog/think-big-grow-big-growth-hacking-your-startup) ## [Think Big. Grow Big: Growth Hacking Your Startup](https://blog.goenvy.io/blog/think-big-grow-big-growth-hacking-your-startup) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading time: An easy 4 minutes [Read more \>](https://blog.goenvy.io/blog/think-big-grow-big-growth-hacking-your-startup) [![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Post%20PPC%20Outsource%20or%20inhouse_small-2.jpg?height=370&name=ME%20-%20Blog%20Post%20PPC%20Outsource%20or%20inhouse_small-2.jpg)](https://blog.goenvy.io/in-house-or-outsourced-ppc-how-to-chose-the-best-option-for-you) ## [PPC: Hire In-House or Outsource? How Do You Choose?](https://blog.goenvy.io/in-house-or-outsourced-ppc-how-to-chose-the-best-option-for-you) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) Not sure whether to do your PPC in-house or to hire an agency to manage it for you? This article analyzes the pros and cons of each option so that you can make the best decision for your business. [Read more \>](https://blog.goenvy.io/in-house-or-outsourced-ppc-how-to-chose-the-best-option-for-you) ### Want enviable updates? #### [Wanna Grow? Contact us for a FREE strategy consultation](https://goenvy.io/contact) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Inbound%20Marketing%20vs_%20Growth%20Hacking%20NEW-2.jpg)](https://blog.goenvy.io/inbound-marketing-growth-hacking) ## [The Right Strategy - Inbound Marketing Vs. Growth Hacking](https://blog.goenvy.io/inbound-marketing-growth-hacking) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) Reading time: 5 refreshing minutes The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That... [Read more \>](https://blog.goenvy.io/inbound-marketing-growth-hacking) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Image%20-%20UK%20Startups%20to%20follow%20NEW%20(1)-2.jpg)](https://blog.goenvy.io/top-10-most-promising-b2b-startups-in-uk-for-2018) ## [10 Most Promising B2B Startups in the UK for 2018](https://blog.goenvy.io/top-10-most-promising-b2b-startups-in-uk-for-2018) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading time: 5 inspiring minutes When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential Disrupt 100 report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global... [Read more \>](https://blog.goenvy.io/top-10-most-promising-b2b-startups-in-uk-for-2018) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Image%20-%20Holy%20Trinity%20NEW%20(3)-2.jpg)](https://blog.goenvy.io/inbound-ppc-and-social-media-marketing) ## [The Holy Trinity: Inbound, PPC and Social Media Marketing](https://blog.goenvy.io/inbound-ppc-and-social-media-marketing) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) Reading Time: 3 very important minutes Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the... [Read more \>](https://blog.goenvy.io/inbound-ppc-and-social-media-marketing) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Linkedin%201_1-2.png)](https://blog.goenvy.io/linkedin-website-demographics) ## [LinkedIn Site Demographics Segments Anonymous Site Visitors](https://blog.goenvy.io/linkedin-website-demographics) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) Reading time: 3 great mins This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads... [Read more \>](https://blog.goenvy.io/linkedin-website-demographics) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Whats_New_on_Facebook_%20LinkedIn_Reddit-2.png)](https://blog.goenvy.io/ppc-for-b2b-new-features-on-facebook-linkedin-and-reddit) ## [PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2](https://blog.goenvy.io/ppc-for-b2b-new-features-on-facebook-linkedin-and-reddit) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) Reading time: 5 mins should do it! We all know it’s imperative to constantly develop new strategies for tangible growth and marketing ROI. Last week I talked about Google AdWords’ latest updates and features in PPC for B2B and this week I’d like to dive into what the social channels have to offer. Let’s see how the top tools... [Read more \>](https://blog.goenvy.io/ppc-for-b2b-new-features-on-facebook-linkedin-and-reddit) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/7%20Startups%20Beating%20the%20Incumbent%20with%20Great%20B2B%20Content%20Marketing-2.png)](https://blog.goenvy.io/b2b-startups-content-marketing) ## [7 Startups Killing it with Great B2B Content Marketing](https://blog.goenvy.io/b2b-startups-content-marketing) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading time: 5 mins This blog was originally posted on Outbrain.com. It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for... [Read more \>](https://blog.goenvy.io/b2b-startups-content-marketing) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Top%2010%20IoT%20Security%20Blogs-2.png)](https://blog.goenvy.io/top-10-iot-security-blogs-youve-been-looking-for) ## [Top 10 IoT Security Blogs You've Been Looking For](https://blog.goenvy.io/top-10-iot-security-blogs-youve-been-looking-for) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading Time: A fun 4 minutes! IoT. The more it evolves, the more it will change the way we live our day to day lives. But as always, especially when it comes to technology (have you seen the new Black Mirror?), great power comes with great responsibility in the form of IoT security. [Read more \>](https://blog.goenvy.io/top-10-iot-security-blogs-youve-been-looking-for) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Failing_2-2.jpg)](https://blog.goenvy.io/facebook-b2b-campaigns) ## [Why You're Not Seeing Results on Your Facebook B2B Campaigns](https://blog.goenvy.io/facebook-b2b-campaigns) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) Reading time: Take 5! Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for... [Read more \>](https://blog.goenvy.io/facebook-b2b-campaigns) [1](https://blog.goenvy.io) [2](https://blog.goenvy.io/author/amit-lavi/page/2) [Next](https://blog.goenvy.io/author/amit-lavi/page/2) [Last](https://blog.goenvy.io/author/amit-lavi/page/2) [![ENVY Logo mwhite](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo-white.svg "ENVY Logo mwhite")](https://goenvy.io) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=140&height=140&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [Case Studies](https://goenvy.io/resource_type/case-studies/) - [Videos](https://goenvy.io/resource_type/videos/) Services - [Elizabeth, The Brain Build](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) Company - [Pricing](https://goenvy.io/pricing/) - [Privacy Policy](https://goenvy.io/privacy-policy/) We like to share thoughts [Follow us on Facebook](https://www.facebook.com/GoEnvy) [Follow us on LinkedIn](https://www.linkedin.com/company/goenvy/) [Follow us on Twitter](https://twitter.com/mktgenvy) [Follow us on Instagram](https://www.instagram.com/billy.cina) [Follow us on Instagram](https://www.youtube.com/@Get_Envy) ![goolge-partner](https://blog.goenvy.io/hubfs/Envy/goolge-partner.svg "goolge-partner") ![google-developers-experts-logo](https://blog.goenvy.io/hubfs/Envy/google-developers-experts-logo.svg "google-developers-experts-logo") © Powered by the tears of ambitious and envious CXOs © Copyright 2026 Envy