We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Written the slickest nurture emails, supporting blogs, and lavish workflows. Tens of thousands of dollars and a couple of months into the campaign you’re abruptly stopped in your tracks.
Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014:
COVID-19 didn’t kill cybersecurity conferences; they’ve just moved online. Attend the best virtual cybersecurity conferences of 2020 from your home, office, or home office, and keep expanding your cybersecurity knowledge.
It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest,...
Here are our picks for the top 20 cyber security experts you should be following in 2020, plus one bonus industry leader to keep you fascinated for ages.
Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016:
In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.
Whether you are new to cybersecurity marketing or a veteran, you’ll need to talk the talk in order to walk the walk. As a marketing agency specializing in cybersecurity, marketing to hundreds of CISOs and cybersecurity professionals over the years, we’ve compiled a list of words and phrases that every B2B marketer working in...
