---
title: Envy Blog | Billy Cina (6)
description: I've spent my entire career marketing B2B tech brands. From shiny new startups with a BHAG, to more established tech companies fighting for market dominance, no two marketing challenges are ever the same. I work with companies on articulating and testing company messaging, building their digital marketing strategy and budgets with an emphasis on producing top notch content as the engine for growth. In 2014 I Co-founded Israel's leading tech marketing agency, Marketing Envy. Now lovingly referred to and known as, Envy. (6)
---

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# Tech Marketing & RevOps **Blog**

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- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
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[![envy staff width=](https://blog.goenvy.io/hs-fs/hubfs/1-1.jpg?height=370&name=1-1.jpg)](https://blog.goenvy.io/introducing-envy)

## [2023 Will Be A Piece Of Cake….....Said No One Lately](https://blog.goenvy.io/introducing-envy)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Your targets are set. But reaching them is hard to do by yourself. We get it. Because we’re in the trenches, fighting the good fight with B2B tech companies every day. We’re ENVY: Strategy, Digital Marketing and RevOps agency.

[Read more \>](https://blog.goenvy.io/introducing-envy)

[![b2b marketing budgets width=](https://blog.goenvy.io/hs-fs/hubfs/8.jpg?height=370&name=8.jpg)](https://blog.goenvy.io/b2b-marketing-budgets-2023)

## [The Squeeze: Preparing B2B Marketing budgets for 2023](https://blog.goenvy.io/b2b-marketing-budgets-2023)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long.

[Read more \>](https://blog.goenvy.io/b2b-marketing-budgets-2023)

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[![b2b messaging](https://blog.goenvy.io/hubfs/9.jpg)](https://blog.goenvy.io/proving-you-have-a-b2b-messaging-problem-and-fixing-it)

## [5 Steps To Having Kick-Ass B2B Messaging](https://blog.goenvy.io/proving-you-have-a-b2b-messaging-problem-and-fixing-it)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

Ah messaging… The often overlooked aspect of B2B marketing. In today’s marketing environment, the need for leads, MQLs, SQLs and any other QL you can think of is at a premium. As marketers, we are sometimes so hyper-focused on ensuring the bottom of funnel KPIs are met, that we overlook the most basic principle of B2B marketing...

[Read more \>](https://blog.goenvy.io/proving-you-have-a-b2b-messaging-problem-and-fixing-it)

[![billy cina core startup values](https://blog.goenvy.io/hubfs/19%20(1).jpg)](https://blog.goenvy.io/building-your-startups-core-values-for-success)

## [Envy’s 4-step guide to building winning core startup values](https://blog.goenvy.io/building-your-startups-core-values-for-success)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Let’s be honest, when it comes to startups, focusing on creating your brand values and an enviable startup culture may not be your number 1 priority. This is understandable as there is a near endless stream of daily tasks to accomplish.

[Read more \>](https://blog.goenvy.io/building-your-startups-core-values-for-success)

[![billy cina b2b competitor monitoring tools](https://blog.goenvy.io/hubfs/20%20(1).jpg)](https://blog.goenvy.io/top-b2b-competitor-monitoring-tools)

## [13 Competitor Monitoring Tools B2B Marketers Need To Know](https://blog.goenvy.io/top-b2b-competitor-monitoring-tools)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Let’s be honest - When it comes to competitor monitoring, there is a near-endless number of online tools available to help you in your quest to spy on your competitors. This is, of course, great… Or is it? A key issue many B2B marketing companies find is sorting the good tools from the bad.

[Read more \>](https://blog.goenvy.io/top-b2b-competitor-monitoring-tools)

[![cybersecurity concerns](https://blog.goenvy.io/hubfs/29.jpg)](https://blog.goenvy.io/common-cyber-security-concerns-of-b2b-marketers)

## [Common Cyber Security Concerns of B2B Marketers](https://blog.goenvy.io/common-cyber-security-concerns-of-b2b-marketers)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

As a B2B digital marketer, you may consider cyber security to be something only technical members of your company’s IT department need to worry about. However, that’s not how it is. In fact, cyber security is the responsibility of every department and individual in the organization. A breach of sensitive data can be the result...

[Read more \>](https://blog.goenvy.io/common-cyber-security-concerns-of-b2b-marketers)

[![b2b resources](https://blog.goenvy.io/hubfs/27.jpg)](https://blog.goenvy.io/26-cyber-security-resources-every-b2b-marketer-needs-2022)

## [28 Cyber Security Resources B2B Marketers Need in 2022](https://blog.goenvy.io/26-cyber-security-resources-every-b2b-marketer-needs-2022)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. Are we missing any?

[Read more \>](https://blog.goenvy.io/26-cyber-security-resources-every-b2b-marketer-needs-2022)

[![tradeshows 2022](https://blog.goenvy.io/hubfs/31b.jpg)](https://blog.goenvy.io/top-21-cyber-security-tradeshows-2022)

## [Top 21 Cyber Security Tradeshows in 2022 Worth Taking a PCR Test For](https://blog.goenvy.io/top-21-cyber-security-tradeshows-2022)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

We’ve all missed travel these last two years, but the good news is that in person conferences are finally coming back on-line. Plenty are still virtual or hybrid though, so if you don’t want to leave your couch there are still events for you. With so many destinations to choose from, we’ve helped you narrow down with our list...

[Read more \>](https://blog.goenvy.io/top-21-cyber-security-tradeshows-2022)

[![b2b seo](https://blog.goenvy.io/hubfs/28%20(1).jpg)](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

## [B2B SEO:  Topic Clusters, Not Keywords](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).

[Read more \>](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

[![](https://blog.goenvy.io/hubfs/The-Top-30-Cyber-Security-Experts-You-Need-to-Follow-in-2023.jpg)](https://blog.goenvy.io/the-top-30-cyber-security-experts-you-need-to-follow)

## [The Top 30 Cyber Security Experts You Need to Follow in 2023](https://blog.goenvy.io/the-top-30-cyber-security-experts-you-need-to-follow)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. Luckily, there are numerous cybersecurity experts out there who can help you stay on top of everything that’s going on in the field—all you have to do is follow them and you’re covered! Here are our picks for the...

[Read more \>](https://blog.goenvy.io/the-top-30-cyber-security-experts-you-need-to-follow)

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Resources

- [Banter with Billy](https://goenvy.io/banter-with-billy/)
- [Case Studies](https://goenvy.io/resource_type/case-studies/)
- [Videos](https://goenvy.io/resource_type/videos/)

Services

- [Elizabeth, The Brain Build](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
- [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/)
- [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William)
- [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/)
- [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
- [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/)

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