Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to reach anyone. Bloggers...
Reading time: 3 mins This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of...
Reading time: 3 mins This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A...
Reading time: 6 minutes you'll thank us for “An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder. Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must...
Reading time: 3 mins This is the seventh article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. There is a great divide between adapting to market requirements and knee-jerk reactions based on fear and fuzzy assumptions. The latter create a constant state of chaos.
Reading time: Approx 4 min
Reading time: Just 4 minutes!
All you need is love. The Beatles sang it, Shakespeare wrote about it and Hallmark manufactured it. We’ve found a place for love in movies, television, books, radio and even our personal lives, but what about our businesses?
Reading time: 5 mins Let’s face it, not everyone gets, connects with, understands, wants to be within 100 light years of anything to do with…. Marketing. You have a fabulous idea, a brilliant product, surely it should just market and sell itself… yes! But, no. Since startup employees are often in single digits, one of the...
Reading time: Just 4 minutes! We all know that social media marketing is now an integral part of any company’s marketing strategy, rather than simply an optional extra. Social media is fundamental to building a brand’s awareness, content distribution and lead generation and there is no reason why startups can’t take full...
