Reading Time: 8 great minutes Account-based marketing (ABM) or traditional lead generation, which way should you go? Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well. With all the confusion surrounding Account Based Marketing and its somewhat complicated relationship with the more...
If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?
Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to...
Reading time: 3 mins This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims,...
Reading time: 3 mins This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A...
Reading time: 6 minutes you'll thank us for “An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder. Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must...
Reading time: 3 mins This is the seventh article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. There is a great divide between adapting to market requirements and knee-jerk reactions based on fear and fuzzy assumptions. The latter create a constant state of chaos.
Reading time: Approx 4 min
Reading time: Just 4 minutes!
All you need is love. The Beatles sang it, Shakespeare wrote about it and Hallmark manufactured it. We’ve found a place for love in movies, television, books, radio and even our personal lives, but what about our businesses?
