How B2B CMOs are Marketing Through a Crisis
It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest, nothing could have...
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Top 21 Cyber Security Experts You Need to Follow in 2020
Here are our picks for the top 20 cyber security experts you should be following in 2020, plus one bonus industry leader to keep you fascinated for ages.
The Real Struggle of Aligning Sales with Marketing
Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016:
PART 2 - Thinking like a VC: What Happens After the Investment
In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.
From A to Z - A Cyber Security Glossary For B2B Marketers
Whether you are new to cybersecurity marketing or a veteran, you’ll need to talk the talk in order to walk the walk. As a marketing agency specializing in cybersecurity, marketing to hundreds of CISOs and cybersecurity professionals over the years, we’ve compiled a list of words and phrases that every B2B marketer working in...
PART 1 - Thinking like a Venture Capitalist
In the 1990s, the Internet bubble was expanding, prompting a wave of tech startups in Israel and globally that continued well after it burst. These startups brought new energy and ingenuity to the venture capitalist (VC) scene, with investors facing a glut of eager startups that needed to be assessed, understood, and guided...
Celebrating 5 Years and 116 Clients of Marketing Envy
If someone would have told me 5 years ago that this is where we would be, I would have given them a Valium and told them to chill the heck out. Blood, sweat, and tears and truck loads of fun later, these are our key takeaways.
The Problem in Hiring Skilled Marketers
Businesses have embraced digital technologies at a rapid pace. By 2020, digital technologies could add $1.36 trillion to the world’s total economic output. And yet, digital marketers who took a competency test scored an average of just 38%, with only 8% of those tested showing entry-level skills. What is going wrong?