A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
What Does a Little Blog Refreshing Do? Well, Actually, a Lot!
Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog.
Are You Using Organic LinkedIn Lead Generation Forms?
LinkedIn is a powerful platform for B2B lead generation, and in 2023, the use of organic LinkedIn lead generation forms has become increasingly relevant for businesses. Yes, even yours. I’ll walk you through the concept of organic LinkedIn lead generation forms, how to set them up, their potential uses, and their effectiveness...
How Rising Digital Marketing Salaries Are Affecting Startups
If hiring digital marketers for your B2B startup is keeping you awake at night, fear not. You are not the only insomniac out there. Supply and demand is the culprit here too. The demand for digital marketers (and marketing) was soaring before COVID became a household name but the virus’s longevity created for demand to outweigh...
11 Cyber Security Startups You Should Be Watching (We Are!)
Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets.
Recommend 5 Best Video Editing Platforms for B2B Marketers
Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. Though every solid inbound marketing agency will tell you that video marketing doesn't replace your other marketing channels, it does add another means for you to connect with your audience and is crucial to staying competitive.
Gender Diversity: 10 Startups Making a Global Impact
After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity.
How B2B Marketers Should Shift Their Focus Away From COVID
When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by...