Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. Though every solid inbound marketing agency will tell you that video marketing doesn't replace your other marketing channels, it does add another means for you to connect with your audience and is crucial to staying competitive.
"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”.
(Try to) believe me when I say that agency owners do not take a kick out of raising prices. This is the outcome of what typically kicks off as a grubby and in depth business analysis involving number crunching of agency costs, time invested on clients (or internal meetings) and revenue. The harsh realization that your numbers...
After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity.
B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results.
Reading time: An easy 4 minutes
In 2020, most cybersecurity events shifted online. But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. At Marketing Envy, we don't discriminate. We gathered the 20 best events for cybersecurity marketers in 2021, so you can learn, network, and enjoy, whether it's...
How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.
We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Written the slickest nurture emails, supporting blogs, and lavish workflows. Tens of thousands of dollars and a couple of months into the campaign you’re abruptly stopped in your tracks.
When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by...
