How To Get Started With A Kickass Tiktok Marketing Strategy
When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos?
A Freemium Business Model - Is It Still Appealing?
A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. As it is a question we receive so often, we felt it worthy to create a dedicated blog discussing the subject of freemium business models.
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Envy’s 4-step guide to building winning core startup values
Let’s be honest, when it comes to startups, focusing on creating your brand values and an enviable startup culture may not be your number 1 priority. This is understandable as there is a near endless stream of daily tasks to accomplish.
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13 Competitor Monitoring Tools B2B Marketers Need To Know
Let’s be honest - When it comes to competitor monitoring, there is a near-endless number of online tools available to help you in your quest to spy on your competitors. This is, of course, great… Or is it? A key issue many B2B marketing companies find is sorting the good tools from the bad.
How Rising Digital Marketing Salaries Are Affecting Startups
If hiring digital marketers for your B2B startup is keeping you awake at night, fear not. You are not the only insomniac out there. Supply and demand is the culprit here too. The demand for digital marketers (and marketing) was soaring before COVID became a household name but the virus’s longevity created for demand to outweigh...
Top 21 Cyber Security Tradeshows in 2022 Worth Taking a PCR Test For
We’ve all missed travel these last two years, but the good news is that in person conferences are finally coming back on-line. Plenty are still virtual or hybrid though, so if you don’t want to leave your couch there are still events for you. With so many destinations to choose from, we’ve helped you narrow down with our list...
Recommend 5 Best Video Editing Platforms for B2B Marketers
Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. Though every solid inbound marketing agency will tell you that video marketing doesn't replace your other marketing channels, it does add another means for you to connect with your audience and is crucial to staying competitive.
Startup B2B Marketing Success: Seed to Exit in 24 Months
"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”.
Why B2B Tech Marketing Agencies Raise Prices During Pandemic
(Try to) believe me when I say that agency owners do not take a kick out of raising prices. This is the outcome of what typically kicks off as a grubby and in depth business analysis involving number crunching of agency costs, time invested on clients (or internal meetings) and revenue. The harsh realization that your numbers...
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Gender Diversity: 10 Startups Making a Global Impact
After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity.