Why your B2B Marketing & RevOps Need an Audit
There are typically 2 scenarios that push companies to conduct a marketing and/or RevOps audit:
8 rules to rock your B2B marketing campaigns in 2024
At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.
Why your B2B inbound marketing isn’t working like it used to
You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your...
The Ultimate B2B Marketing Glossary
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms.
A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
The Great KPI Divide: Why ABM Demands Its Own Metrics
With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success, especially in niche industries like cyber. But the success metrics produced from B2B ABM can be far harder to track than for a standard lead generation campaign.
B2B Marketers Rejoice: Translating is No Longer a Pain...
At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between.. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service.
B2B Marketing Budget Getting You Down?
Are you one of the many many B2B tech marketers who still have not had their marketing budget approved? You are not alone.
2023 Will Be A Piece Of Cake….....Said No One Lately
Your targets are set. But reaching them is hard to do by yourself. We get it. Because we’re in the trenches, fighting the good fight with B2B tech companies every day. We’re ENVY: Strategy, Digital Marketing and RevOps agency.
Save Your Tears, Do B2B Social Right Without it Being A Hard
It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset.