---
title: Envy Blog | Marketing Strategy
description: Marketing Strategy | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips.
---

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    - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/)
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# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
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[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Blogs%20(1)-1.png?height=370&name=Blogs%20(1)-1.png)](https://blog.goenvy.io/4-gtm-building-blocks)

## [4 GTM Building Blocks That Actually Work](https://blog.goenvy.io/4-gtm-building-blocks)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Did you know that 82% of product GTMs fail to hit their goals? That’s how Oryan Aviner, Product Marketing Team Lead at AppsFlyer, started her talk at one of Envy’s recent events, before immediately admitting she made the number up.

[Read more \>](https://blog.goenvy.io/4-gtm-building-blocks)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Blogs-May-25-2026-10-07-22-2947-AM.png?height=370&name=Blogs-May-25-2026-10-07-22-2947-AM.png)](https://blog.goenvy.io/event-playbook-is-old-and-boring)

## [Your event playbook is old and boring. Here’s how to make marketing events actually worth the time](https://blog.goenvy.io/event-playbook-is-old-and-boring)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

After three decades in tech and a decade of running Envy’s own events, I’ve lost patience for panels where everyone agrees, breakfasts that could’ve been a newsletter, and keynote slots dedicated to yet another breathless meditation on artificial intelligence.

[Read more \>](https://blog.goenvy.io/event-playbook-is-old-and-boring)

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[![](https://blog.goenvy.io/hubfs/Blogs-Mar-12-2026-01-42-12-6314-PM.png)](https://blog.goenvy.io/welcome-to-buyer-led-gtm)

## [The Playbook is Dead, Welcome to Buyer-Led GTM](https://blog.goenvy.io/welcome-to-buyer-led-gtm)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing)

Sam's organization spends $60K on an analyst subscription. Three weeks to schedule a briefing, two more to receive the report. By the time it arrives, Sam has already shortlisted vendors, asked their network for feedback in Slack groups, and even booked a pilot. The Magic Quadrant, he never even got to open.

[Read more \>](https://blog.goenvy.io/welcome-to-buyer-led-gtm)

[![](https://blog.goenvy.io/hubfs/Blogs.png)](https://blog.goenvy.io/gtm-simplified)

## [Why 2026 GTM Success Demands Simplicity](https://blog.goenvy.io/gtm-simplified)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Marketing is full of activity. Pipeline is not.

[Read more \>](https://blog.goenvy.io/gtm-simplified)

[![](https://blog.goenvy.io/hubfs/Nuvei%20blog%20cover-2.png)](https://blog.goenvy.io/b2b-marketing-attribution-is-a-scam)

## [The Futility of B2B Marketing Attribution](https://blog.goenvy.io/b2b-marketing-attribution-is-a-scam)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

There is a quiet absurdity that underpins modern B2B marketing, and it’s the expectation that every dollar spent should return with a neatly labeled receipt. In boardrooms and dashboards alike, marketing leaders are asked to trace the path from campaign to contract with forensic clarity, as though complex buying journeys could...

[Read more \>](https://blog.goenvy.io/b2b-marketing-attribution-is-a-scam)

[![](https://blog.goenvy.io/hubfs/Nuvei%20blog%20cover-1.png)](https://blog.goenvy.io/product-led-growth-machine-that-actually-works)

## [Building a Product-Led Growth Machine That Actually Drives Revenue](https://blog.goenvy.io/product-led-growth-machine-that-actually-works)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

If you’re running a SaaS company with a free trial, freemium model, or self-service onboarding, chances are you’ve already dipped your toes into the world of Product-Led Growth (PLG). And why wouldn’t you? When your product usage directly correlates with revenue, PLG feels like a no-brainer. More engagement = more...

[Read more \>](https://blog.goenvy.io/product-led-growth-machine-that-actually-works)

[![](https://blog.goenvy.io/hubfs/Nuvei%20blog%20cover.png)](https://blog.goenvy.io/nuvei-case-study)

## [How Nuvei Slashed CPL by 70% & Scaled Enterprise Leads](https://blog.goenvy.io/nuvei-case-study)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

If you’re a fast-scaling B2B tech company with a lean team and an aggressive pipeline target, you don’t have time or budget to waste on nice-to-have campaigns. You need strategies that deliver, dashboards that work, and partners who don’t need to be babysat. And that’s exactly where Nuvei was when they came to us.

[Read more \>](https://blog.goenvy.io/nuvei-case-study)

[![](https://blog.goenvy.io/hubfs/Brand%20to%20demand%20blog%20cover-1.png)](https://blog.goenvy.io/verified-icp-leads)

## [Envy’s Verified ICP Leads to Stop Your Pipeline From Starving](https://blog.goenvy.io/verified-icp-leads)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Your CRM’s packed, your SDRs are sighing, and your “leads” wouldn’t know your brand if it smacked them with a display ad. Yeah... we’ve seen it. That’s why we built Envy's Verified ICP Leads program, to feed your pipeline with leads that are real, relevant, and ready.

[Read more \>](https://blog.goenvy.io/verified-icp-leads)

[![](https://blog.goenvy.io/hubfs/Is%20Gartner%20Still%20Worth%20the%20Money%20in%202025_.jpg)](https://blog.goenvy.io/do-b2b-startups-still-need-gartner)

## [Do B2B startups still really need Gartner in 2025?](https://blog.goenvy.io/do-b2b-startups-still-need-gartner)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Ah, Gartner. The analyst firm that every B2B tech startup simultaneously respects, resents, and debates endlessly over whether they should shell out a chunk of their marketing budget to be part of its world. The same firm that can open enterprise doors or keep you waiting in the lobby, depending on whether you’re paying to play.

[Read more \>](https://blog.goenvy.io/do-b2b-startups-still-need-gartner)

[![](https://blog.goenvy.io/hubfs/Blog%20-%20marketing%20budgets%202026.jpg)](https://blog.goenvy.io/b2b-marketing-budgets)

## [2025 B2B Marketing Budgets Are Shifting–As Always](https://blog.goenvy.io/b2b-marketing-budgets)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

If there’s one thing we’ve been tirelessly fighting for ever since Envy started, it’s for content to have more (or at least equal) power over paid activities. And it looks like this year, the gods, CEOs and CMOs have finally wisened up–just in time for you to still update your marketing budget for 2025. You can thank us later.

[Read more \>](https://blog.goenvy.io/b2b-marketing-budgets)

[1](https://blog.goenvy.io) [2](https://blog.goenvy.io/tag/marketing-strategy/page/2) [3](https://blog.goenvy.io/tag/marketing-strategy/page/3) [4](https://blog.goenvy.io/tag/marketing-strategy/page/4) [5](https://blog.goenvy.io/tag/marketing-strategy/page/5) [Next](https://blog.goenvy.io/tag/marketing-strategy/page/2) [Last](https://blog.goenvy.io/tag/marketing-strategy/page/11)

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Resources

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- [Case Studies](https://goenvy.io/resource_type/case-studies/)
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