Thanks to omnipresent security threats, cybersecurity CMOs no longer need to demonstrate the importance for companies to get proactive about their company’s cybersecurity resilience. Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established...
Reading time: 7 very informative minutes Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B...
Reading time: 5 refreshing minutes The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That...
Reading time: 5 inspiring minutes When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential Disrupt 100 report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global...
If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and...
Reading Time: 3 very important minutes Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the...
Reading Time: The most important 8 min of your week B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their...
Reading Time: 8 great minutes Account-based marketing (ABM) or traditional lead generation, which way should you go? Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well. With all the confusion surrounding Account Based Marketing and its somewhat complicated...
If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?
Reading time: 3 great mins This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads...
