Reading time: between 3-15, up to you. While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK.
Reading time: 3 mins This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of...
Reading time: 4 mins Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.
Reading time: 3 fun minutes Life is all about online marketing (did I go too far?). Content, PPC, social media, lead nurturing, you name it, are the ways to interact with your audience. And the marketing automation tool for the job, is Hubspot, my favorite. For those of you who haven’t seen our previous blogs, Hubspot is an...
Reading time: 5 mins should do it! We all know it’s imperative to constantly develop new strategies for tangible growth and marketing ROI. Last week I talked about Google AdWords’ latest updates and features in PPC for B2B and this week I’d like to dive into what the social channels have to offer. Let’s see how the top tools...
Reading time: 5 mins is all it takes! These days, all marketers talk about is inbound marketing and how important it is to establish a strong online presence to grow and keep growing. In fact, when Hubspot interviewed over 4,500 companies for their the "State of Inbound 2016” report, 73% stated that inbound marketing was their...
Reading time: 5 mins This blog was originally posted on Outbrain.com. It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for...
Reading time: 3 mins This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A...
Reading time: 3 fun minutes Hyper Converged infrastructure, lift-and-shift tools for migration, industry-specific SaaS. Those are just three of the 10 key cloud computing developments the research firm Forrester expects to take the spotlight in 2017. The Forrester list alone is a lot to consider, but keep in mind there are...
Reading time: 6 minutes you'll thank us for “An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder. Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must...
