Reading Time: The most important 8 min of your week B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their movements and...
Reading Time: 8 great minutes Account-based marketing (ABM) or traditional lead generation, which way should you go? Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well. With all the confusion surrounding Account Based Marketing and its somewhat complicated relationship with the more...
If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?
Reading time: 3 great mins This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads...
Reading time: the best 7 mins you'll spend this week! Funded startup, you know the drill: Go create a winning marketing strategy with a limited budget, tight competition and highly technical audience. Here’s how solid content, ongoing market education and PPC amplification skyrocketed Aqua Security’s contacts to MQLs conversion...
Reading time: Approx 3.5 min To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency?
Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to...
Reading time: 4 mins 1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.
Reading time: 7 mins, to really get it Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well,...
Reading Time: 4 mins Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need...
