For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s something a lot of people witnessed but refused to acknowledge*. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It wasn’t easy to figure...
Here are our picks for the top 20 cyber security experts you should be following in 2020, plus one bonus industry leader to keep you fascinated for ages.
Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016:
Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more....
In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.
Whether you are new to cybersecurity marketing or a veteran, you’ll need to talk the talk in order to walk the walk. As a marketing agency specializing in cybersecurity, marketing to hundreds of CISOs and cybersecurity professionals over the years, we’ve compiled a list of words and phrases that every B2B marketer working in...
Most startups know their industry inside and out, but they’re not experts when it comes to the law. It’s easier than you might think to cross a line that leads to a lawsuit for copyright infringement or reputational harm offenses, like libel, slander, and violation of privacy.
In the 1990s, the Internet bubble was expanding, prompting a wave of tech startups in Israel and globally that continued well after it burst. These startups brought new energy and ingenuity to the venture capitalist (VC) scene, with investors facing a glut of eager startups that needed to be assessed, understood, and guided...
If someone would have told me 5 years ago that this is where we would be, I would have given them a Valium and told them to chill the heck out. Blood, sweat, and tears and truck loads of fun later, these are our key takeaways.
