How B2B CMOs are Marketing Through a Crisis
It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest, nothing could have...
YAY: Hubspot Changed the Way Offline Events are Reported
For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s something a lot of people witnessed but refused to acknowledge*. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It...
Top 21 Cyber Security Experts You Need to Follow in 2020
Here are our picks for the top 20 cyber security experts you should be following in 2020, plus one bonus industry leader to keep you fascinated for ages.
The Real Struggle of Aligning Sales with Marketing
Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016:
Why PR tends to get confused with Inbound Marketing
Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more....
PART 2 - Thinking like a VC: What Happens After the Investment
In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.
From A to Z - A Cyber Security Glossary For B2B Marketers
Whether you are new to cybersecurity marketing or a veteran, you’ll need to talk the talk in order to walk the walk. As a marketing agency specializing in cybersecurity, marketing to hundreds of CISOs and cybersecurity professionals over the years, we’ve compiled a list of words and phrases that every B2B marketer working in...
Are Your Company’s Social Media Activities Breaking the Law?
Most startups know their industry inside and out, but they’re not experts when it comes to the law. It’s easier than you might think to cross a line that leads to a lawsuit for copyright infringement or reputational harm offenses, like libel, slander, and violation of privacy.