---
title: Envy Blog (11)
description: Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (11)
---

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    - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/)
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# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
- [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)
- [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)
- [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)
- [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)
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[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/AdobeStock_300143148%20copy-2.jpg?height=370&name=AdobeStock_300143148%20copy-2.jpg)](https://blog.goenvy.io/cyber-security-startups-you-should-be-watching)

## [11 Cyber Security Startups You Should Be Watching (We Are!)](https://blog.goenvy.io/cyber-security-startups-you-should-be-watching)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets.

[Read more \>](https://blog.goenvy.io/cyber-security-startups-you-should-be-watching)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/AdobeStock_158633267%20copy%20(1)-2.jpg?height=370&name=AdobeStock_158633267%20copy%20(1)-2.jpg)](https://blog.goenvy.io/hubspot-email-health-dashboard)

## [HubSpot Feature Highlight: Email Health Dashboard](https://blog.goenvy.io/hubspot-email-health-dashboard)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization.

[Read more \>](https://blog.goenvy.io/hubspot-email-health-dashboard)

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[![b2b seo](https://blog.goenvy.io/hubfs/28%20(1).jpg)](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

## [B2B SEO:  Topic Clusters, Not Keywords](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).

[Read more \>](https://blog.goenvy.io/b2b-seo-topic-clusters-not-keywords)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Untitled%20design%20(65)-2.png)](https://blog.goenvy.io/key-takeaways-from-hubspot-inbound-2021)

## [Key Takeaways From HubSpot Inbound 2021](https://blog.goenvy.io/key-takeaways-from-hubspot-inbound-2021)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

HubSpot recently wrapped up Inbound 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable, more connected, and more customer-centric. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier...

[Read more \>](https://blog.goenvy.io/key-takeaways-from-hubspot-inbound-2021)

[![](https://blog.goenvy.io/hubfs/The-Top-30-Cyber-Security-Experts-You-Need-to-Follow-in-2023.jpg)](https://blog.goenvy.io/the-top-30-cyber-security-experts-you-need-to-follow)

## [The Top 30 Cyber Security Experts You Need to Follow in 2023](https://blog.goenvy.io/the-top-30-cyber-security-experts-you-need-to-follow)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. Luckily, there are numerous cybersecurity experts out there who can help you stay on top of everything that’s going on in the field—all you have to do is follow them and you’re covered! Here are our picks for the...

[Read more \>](https://blog.goenvy.io/the-top-30-cyber-security-experts-you-need-to-follow)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/vinny%20camera-2.jpg)](https://blog.goenvy.io/5-best-video-editing-platforms-for-b2b-marketers)

## [Recommend 5 Best Video Editing Platforms for B2B Marketers](https://blog.goenvy.io/5-best-video-editing-platforms-for-b2b-marketers)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. Though every solid inbound marketing agency will tell you that video marketing doesn't replace your other marketing channels, it does add another means for you to connect with your audience and is crucial to staying competitive.

[Read more \>](https://blog.goenvy.io/5-best-video-editing-platforms-for-b2b-marketers)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Vinny%20exit-min-2.jpg)](https://blog.goenvy.io/portshift-b2b-marketing-success-story)

## [Startup B2B Marketing Success: Seed to Exit in 24 Months](https://blog.goenvy.io/portshift-b2b-marketing-success-story)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”.

[Read more \>](https://blog.goenvy.io/portshift-b2b-marketing-success-story)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_208482907%20copy-min-2.jpg)](https://blog.goenvy.io/why-b2b-marketing-agencies-are-increasing-pricing)

## [Why B2B Tech Marketing Agencies Raise Prices During Pandemic](https://blog.goenvy.io/why-b2b-marketing-agencies-are-increasing-pricing)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

(Try to) believe me when I say that agency owners do not take a kick out of raising prices. This is the outcome of what typically kicks off as a grubby and in depth business analysis involving number crunching of agency costs, time invested on clients (or internal meetings) and revenue. The harsh realization that your numbers...

[Read more \>](https://blog.goenvy.io/why-b2b-marketing-agencies-are-increasing-pricing)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Untitled%20design%20(8)-2.png)](https://blog.goenvy.io/diversity-in-start-ups)

## [Gender Diversity: 10 Startups Making a Global Impact](https://blog.goenvy.io/diversity-in-start-ups)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity.

[Read more \>](https://blog.goenvy.io/diversity-in-start-ups)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/big%20(3)-2.jpg)](https://blog.goenvy.io/7-steps-to-winning-b2b-lead-nurturing)

## [The 7 Steps to a Winning B2B Lead Nurturing Campaign](https://blog.goenvy.io/7-steps-to-winning-b2b-lead-nurturing)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results.

[Read more \>](https://blog.goenvy.io/7-steps-to-winning-b2b-lead-nurturing)

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Resources

- [Banter with Billy](https://goenvy.io/banter-with-billy/)
- [Case Studies](https://goenvy.io/resource_type/case-studies/)
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- [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William)
- [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/)
- [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
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