In-House vs. Marketing Agencies: 96% of Brands Have Decided
Reading time: Approx 3.5 min To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency?
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PR Guide for Startups: Outsourcing vs. In-house
Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to reach anyone. Bloggers...
7 Steps to Successful Cybersecurity Lead Gen on LinkedIn
Reading time: 4 mins 1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.
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This is Why Your SEO Efforts Aren't Paying Off
Reading time: 7 mins, to really get it Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well,...
Your Startup's Content Marketing KPIs - Step by Step
Reading Time: 4 mins Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need...
LinkedIn Lead Generation Forms - How To
Reading time: 2 mins In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of...
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9 Must Read UK Cybersecurity Blogs
Reading time: between 3-15, up to you. While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK.
Why I’m Fed up with the Whole ‘Women in Tech’ Rant
Reading time: 3 mins This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims,...
Who is Your B2B Buyer Persona? A Startup Guide
Reading time: 4 mins Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.
HubSpot for Startups: a Few Unknown Tricks
Reading time: 3 fun minutes Life is all about online marketing (did I go too far?). Content, PPC, social media, lead nurturing, you name it, are the ways to interact with your audience. And the marketing automation tool for the job, is Hubspot, my favorite. For those of you who haven’t seen our previous blogs, Hubspot is an...