--- title: Envy Blog (16) description: Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (16) --- [Skip to content](https://blog.goenvy.io/page/16#main-content) [![ENVY Logo black](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo.svg "ENVY Logo black")](https://goenvy.io) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=120&height=120&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") ![HB-Elite-Logo 1](https://blog.goenvy.io/hs-fs/hubfs/HB-Elite-Logo%201.png?width=34&name=HB-Elite-Logo%201.png "HB-Elite-Logo 1") # Tech Marketing & RevOps **Blog** - Type- - [All](https://blog.goenvy.io/) - [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) - [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) - [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) - [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) - [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) - [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) - [ABM](https://blog.goenvy.io/tag/abm) - [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) [![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/Inbound%20vs%20outbound%20-%20Marketing%20Envy%201_1-2.png?height=370&name=Inbound%20vs%20outbound%20-%20Marketing%20Envy%201_1-2.png)](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown) ## [Inbound vs. Outbound Marketing for B2B: The Showdown](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques? [Read more \>](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown) [![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/Linkedin%201_1-2.png?height=370&name=Linkedin%201_1-2.png)](https://blog.goenvy.io/linkedin-website-demographics) ## [LinkedIn Site Demographics Segments Anonymous Site Visitors](https://blog.goenvy.io/linkedin-website-demographics) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) Reading time: 3 great mins This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there. [Read more \>](https://blog.goenvy.io/linkedin-website-demographics) ### Want enviable updates? #### [Wanna Grow? Contact us for a FREE strategy consultation](https://goenvy.io/contact) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Case%20study%20blog-2.jpg)](https://blog.goenvy.io/how-aqua-security-reached-24-conversion-to-mql) ## [Case Study: How Aqua Security Reached 24% Conversion to MQL](https://blog.goenvy.io/how-aqua-security-reached-24-conversion-to-mql) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) Reading time: the best 7 mins you'll spend this week! Funded startup, you know the drill: Go create a winning marketing strategy with a limited budget, tight competition and highly technical audience. Here’s how solid content, ongoing market education and PPC amplification skyrocketed Aqua Security’s contacts to MQLs conversion... [Read more \>](https://blog.goenvy.io/how-aqua-security-reached-24-conversion-to-mql) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Outsource%20vs_%20in-house-Dec-19-2022-03-51-00-6009-PM.png)](https://blog.goenvy.io/the-startups-guide-to-in-house-vs-outsourcing-marketing) ## [In-House vs. Marketing Agencies: 96% of Brands Have Decided](https://blog.goenvy.io/the-startups-guide-to-in-house-vs-outsourcing-marketing) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading time: Approx 3.5 min To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency? [Read more \>](https://blog.goenvy.io/the-startups-guide-to-in-house-vs-outsourcing-marketing) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/PR%20for%20Startups%20(2)-2.png)](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house) ## [PR Guide for Startups: Outsourcing vs. In-house](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to... [Read more \>](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/7%20Steps%20to-2.png)](https://blog.goenvy.io/successful-cybersecurity-lead-generation-on-linkedin) ## [7 Steps to Successful Cybersecurity Lead Gen on LinkedIn](https://blog.goenvy.io/successful-cybersecurity-lead-generation-on-linkedin) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) Reading time: 4 mins 1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress. [Read more \>](https://blog.goenvy.io/successful-cybersecurity-lead-generation-on-linkedin) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/SEO%20for%20Startups%20(1)-2.png)](https://blog.goenvy.io/seo-for-startups-get-it-right-from-day-1) ## [This is Why Your SEO Efforts Aren't Paying Off](https://blog.goenvy.io/seo-for-startups-get-it-right-from-day-1) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading time: 7 mins, to really get it Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well,... [Read more \>](https://blog.goenvy.io/seo-for-startups-get-it-right-from-day-1) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/startup%20content%20marketing-2.png)](https://blog.goenvy.io/how-to-set-up-your-startup-marketing-kpis) ## [Your Startup's Content Marketing KPIs - Step by Step](https://blog.goenvy.io/how-to-set-up-your-startup-marketing-kpis) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading Time: 4 mins Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need... [Read more \>](https://blog.goenvy.io/how-to-set-up-your-startup-marketing-kpis) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Lead%20gen%20form-2.png)](https://blog.goenvy.io/linkedin-lead-generation-forms) ## [LinkedIn Lead Generation Forms - How To](https://blog.goenvy.io/linkedin-lead-generation-forms) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Reading time: 2 mins In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of... [Read more \>](https://blog.goenvy.io/linkedin-lead-generation-forms) [![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/9%20Must%20Read%20(1)-2.png)](https://blog.goenvy.io/9-must-read-uk-cybersecurity-blogs) ## [9 Must Read UK Cybersecurity Blogs](https://blog.goenvy.io/9-must-read-uk-cybersecurity-blogs) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) Reading time: between 3-15, up to you. While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK. [Read more \>](https://blog.goenvy.io/9-must-read-uk-cybersecurity-blogs) [First](https://blog.goenvy.io/page/1) [Prev](https://blog.goenvy.io/page/15) [14](https://blog.goenvy.io/page/14) [15](https://blog.goenvy.io/page/15) [16](https://blog.goenvy.io/page/16) [17](https://blog.goenvy.io/page/17) [18](https://blog.goenvy.io/page/18) [Next](https://blog.goenvy.io/page/17) [Last](https://blog.goenvy.io/page/19) [![ENVY Logo mwhite](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo-white.svg "ENVY Logo mwhite")](https://goenvy.io) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=140&height=140&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [Case Studies](https://goenvy.io/resource_type/case-studies/) - [Videos](https://goenvy.io/resource_type/videos/) Services - [Elizabeth, The Brain Build](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) Company - [Pricing](https://goenvy.io/pricing/) - [Privacy Policy](https://goenvy.io/privacy-policy/) We like to share thoughts [Follow us on Facebook](https://www.facebook.com/GoEnvy) [Follow us on LinkedIn](https://www.linkedin.com/company/goenvy/) [Follow us on Twitter](https://twitter.com/mktgenvy) [Follow us on Instagram](https://www.instagram.com/billy.cina) [Follow us on Instagram](https://www.youtube.com/@Get_Envy) ![goolge-partner](https://blog.goenvy.io/hubfs/Envy/goolge-partner.svg "goolge-partner") ![google-developers-experts-logo](https://blog.goenvy.io/hubfs/Envy/google-developers-experts-logo.svg "google-developers-experts-logo") © Powered by the tears of ambitious and envious CXOs © Copyright 2026 Envy