You’ll Need to Work for It! Lead Nurturing for B2B Marketers
Reading time: 4 minutes - easy! We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.
Why You're Not Seeing Results on Your Facebook B2B Campaigns
Reading time: Take 5! Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for personal interests...
Marketing vs. Sales: The Inevitable Battle
Reading time: Approx 4 min
B2B Lead Gen: LinkedIn is Changing the Marketing Game…Again
Reading time: Approx 3.5 min In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use...
6 Trade Show Follow Up Tips To Pump Up Your Lead Generation
Reading time: A quick 2.5 minutes, to get your day started! So, you’ve been pitching your solution and networking non-stop for five days straight at a not-to-be-missed trade show, and feel pretty proud of your legs’ ability to remain standing; but all that shop-talk has taken its toll and you feel a well-earned break is in...
How to Survive The Cybersecurity Funding Slump
Reading time: Just 3 minutes of your time!
The Cybersecurity Marketing Funnel - The Palo Alto Example
Reading time: 6 minutes not to be missed!
The Secret To Startup Success Starts With Faith
Reading time: Just 4 minutes!
Customer Love: Simple Marketing Tips for a Sweet New Year
All you need is love. The Beatles sang it, Shakespeare wrote about it and Hallmark manufactured it. We’ve found a place for love in movies, television, books, radio and even our personal lives, but what about our businesses?
Marketing Your Startup - The "Moses" Way
Reading time: 5 mins Let’s face it, not everyone gets, connects with, understands, wants to be within 100 light years of anything to do with…. Marketing. You have a fabulous idea, a brilliant product, surely it should just market and sell itself… yes! But, no. Since startup employees are often in single digits, one of the...