Reading time: 6 minutes you'll thank us for “An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder. Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must you offer a great...
Reading Time: A fun 4 minutes! IoT. The more it evolves, the more it will change the way we live our day to day lives. But as always, especially when it comes to technology (have you seen the new Black Mirror?), great power comes with great responsibility in the form of IoT security.
Reading time: 3 mins This is the seventh article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. There is a great divide between adapting to market requirements and knee-jerk reactions based on fear and fuzzy assumptions. The latter create a constant state of chaos.
Reading time: 4.5 mins, you'll thank us later. You might have noticed B2B companies that have a great brand presence in your industry. It’s easy to wonder what kind of marketing magic has gotten them where they are. But you'll probably have to face that their hard work is just finally paying off.
Reading time: 4 minutes - easy! We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.
Reading time: Take 5! Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for...
Reading time: Approx 4 min
Reading time: Approx 3.5 min In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use...
Reading time: A quick 2.5 minutes, to get your day started! So, you’ve been pitching your solution and networking non-stop for five days straight at a not-to-be-missed trade show, and feel pretty proud of your legs’ ability to remain standing; but all that shop-talk has taken its toll and you feel a well-earned break is in...
Reading time: Just 3 minutes of your time!
