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From A to Z - A Cyber Security Glossary For B2B Marketers

Everyone's back from summer break and feeling extra motivated, right? So, I felt this was the right time to help my fellow marketers brush up on their cyber security terminology.  Like the nature of cyber threats themselves, the jargon is constantly evolving and it’s important to stay informed. Here's my list of important, confusing, or emerging...

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The Problem in Hiring Skilled Marketers

Businesses have embraced digital technologies at a rapid pace. By 2020, digital technologies could add $1.36 trillion to the world’s total economic output. And yet, digital marketers who took a competency test scored an average of just 38%, with only 8% of those tested showing entry-level skills. What is going wrong?

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Ageism in B2B Tech Marketing?

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. While all this is true, I am adamant that...

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Top 3 Video Marketing Platforms: Which Did We Choose?

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day. Need I say...

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