---
title: Envy Blog | Marketing Strategy (7)
description: Marketing Strategy | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (7)
---

[Skip to content](https://blog.goenvy.io/tag/marketing-strategy/page/7#main-content)

[![ENVY Logo black](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo.svg "ENVY Logo black")](https://goenvy.io)

- Services
  
  Show submenu for Services 
  
    - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/)
    - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/)
    - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William)
    - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/)
    - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
    - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/)
- [Resources](https://goenvy.io/resources/)
  
  Show submenu for Resources 
  
    - [Banter with Billy](https://goenvy.io/banter-with-billy/)
    - [All Resources](https://goenvy.io/resources/)
- [Pricing](https://goenvy.io/pricing/)
- [Blog](https://blog.goenvy.io)
- [Contact](https://goenvy.io/?pop=contact-us)

- Services
  
  Show submenu for Services 
  
    - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/)
    - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/)
    - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William)
    - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/)
    - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
    - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/)
- [Resources](https://goenvy.io/resources/)
  
  Show submenu for Resources 
  
    - [Banter with Billy](https://goenvy.io/banter-with-billy/)
    - [All Resources](https://goenvy.io/resources/)
- [Pricing](https://goenvy.io/pricing/)
- [Blog](https://blog.goenvy.io)
- [Contact](https://goenvy.io/?pop=contact-us)

![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=120&height=120&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s")

![HB-Elite-Logo 1](https://blog.goenvy.io/hs-fs/hubfs/HB-Elite-Logo%201.png?width=34&name=HB-Elite-Logo%201.png "HB-Elite-Logo 1")

# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
- [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)
- [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)
- [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)
- [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)
- [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging)
- [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing)
- [ABM](https://blog.goenvy.io/tag/abm)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/Agism%20in%20B2B%20Tech%20Marketing-2.jpg?height=370&name=Agism%20in%20B2B%20Tech%20Marketing-2.jpg)](https://blog.goenvy.io/agism-in-b2b-tech-marketing)

## [Ageism in B2B Tech Marketing?](https://blog.goenvy.io/agism-in-b2b-tech-marketing)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. While all this is true, I am adamant that much and little has...

[Read more \>](https://blog.goenvy.io/agism-in-b2b-tech-marketing)

[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/shutterstock_754101250%20copy-1-2.jpg?height=370&name=shutterstock_754101250%20copy-1-2.jpg)](https://blog.goenvy.io/top-3-video-marketing-platforms-which-did-we-choose)

## [Top 3 Video Marketing Platforms: Which Did We Choose?](https://blog.goenvy.io/top-3-video-marketing-platforms-which-did-we-choose)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day. Need I say more?

[Read more \>](https://blog.goenvy.io/top-3-video-marketing-platforms-which-did-we-choose)

### Want enviable updates?

#### [Wanna Grow? Contact us for a FREE strategy consultation](https://goenvy.io/contact)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Image%20-%20Agency%20Fee%20How%20much%20should%20you%20pay-2.jpg)](https://blog.goenvy.io/how-much-should-you-be-paying-your-marketing-agency)

## [How Much Should You Be Paying Your Marketing Agency?](https://blog.goenvy.io/how-much-should-you-be-paying-your-marketing-agency)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward.

[Read more \>](https://blog.goenvy.io/how-much-should-you-be-paying-your-marketing-agency)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20All%20Leads%20Are%20Not%20Created%20Equal-2.jpg)](https://blog.goenvy.io/all-lead-are-not-created-equal-which-leadgen-agency-should-you-opt-for)

## [Which Type of Lead Gen Agency Will Deliver MQLs?](https://blog.goenvy.io/all-lead-are-not-created-equal-which-leadgen-agency-should-you-opt-for)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order...

[Read more \>](https://blog.goenvy.io/all-lead-are-not-created-equal-which-leadgen-agency-should-you-opt-for)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20Blog%20GDPR%20and%20the%20FinTech%20Industry%20What%20Marketers%20Need%20to%20Know-2.jpg)](https://blog.goenvy.io/gdpr-and-the-fintech-industry-what-marketers-need-to-know)

## [GDPR and the FinTech Industry: What Marketers Need to Know](https://blog.goenvy.io/gdpr-and-the-fintech-industry-what-marketers-need-to-know)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it. According to a report...

[Read more \>](https://blog.goenvy.io/gdpr-and-the-fintech-industry-what-marketers-need-to-know)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20FinTech%20Experts%20to%20follow_small-2.jpg)](https://blog.goenvy.io/top-10-fintech-experts-and-influencers-to-follow)

## [The Ultimate Top 10 FinTech Experts and Influencers List](https://blog.goenvy.io/top-10-fintech-experts-and-influencers-to-follow)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

It was a (very) tough job but somebody had to do it. Calling out our top 10 pick of FinTech influencers. They’ll keep you updated with everything you need to know in the world of FinTech, and basically leave you wondering how you previously survived without them.

[Read more \>](https://blog.goenvy.io/top-10-fintech-experts-and-influencers-to-follow)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Post%20How%20to%20get%20Reddit%20right_medium-2.jpg)](https://blog.goenvy.io/10-tips-for-marketing-your-b2b-startup-on-reddit)

## [Reddit - A Tech Marketer’s Box of Delights](https://blog.goenvy.io/10-tips-for-marketing-your-b2b-startup-on-reddit)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

If you’re not using Reddit for marketing - or Reddit has been confusing the heck out of you, then we’ve written this just for you. Because Reddit is continuing to grow, and grow quickly. In April 2018, there were 1.52 billion visits to Reddit. And the subscribers just keep on coming. An article by Statistica describes the...

[Read more \>](https://blog.goenvy.io/10-tips-for-marketing-your-b2b-startup-on-reddit)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Does%20your%20startup%20need%20a%20CIO_medium-2.jpg)](https://blog.goenvy.io/does-your-startup-really-need-a-cmo)

## [Does your startup really need a CMO?](https://blog.goenvy.io/does-your-startup-really-need-a-cmo)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Originally posted on CIO Magazine: Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second, many CMOs simply aren’t cut for the “rolling up the sleeves”...

[Read more \>](https://blog.goenvy.io/does-your-startup-really-need-a-cmo)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Post%20LinkedIn%20Hashtags_small-2.jpg)](https://blog.goenvy.io/linkedin-is-bringing-hashtags-back)

## [They're Back! Leverage LinkedIn's Hashtags to Up Awareness](https://blog.goenvy.io/linkedin-is-bringing-hashtags-back)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

After a while of hearing rumors about LinkedIn’s plan to focus on content, the day has finally arrived! If you’re lucky enough to be a part of the early roll out, you might have noticed new suggestions on the left side of your feed. But before you run to check it out, remember that us marketers have a history of abusing very...

[Read more \>](https://blog.goenvy.io/linkedin-is-bringing-hashtags-back)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Post%20PPC%20Outsource%20or%20inhouse_small-2.jpg)](https://blog.goenvy.io/in-house-or-outsourced-ppc-how-to-chose-the-best-option-for-you)

## [PPC: Hire In-House or Outsource? How Do You Choose?](https://blog.goenvy.io/in-house-or-outsourced-ppc-how-to-chose-the-best-option-for-you)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Not sure whether to do your PPC in-house or to hire an agency to manage it for you? This article analyzes the pros and cons of each option so that you can make the best decision for your business.

[Read more \>](https://blog.goenvy.io/in-house-or-outsourced-ppc-how-to-chose-the-best-option-for-you)

[First](https://blog.goenvy.io/tag/marketing-strategy/page/1) [Prev](https://blog.goenvy.io/tag/marketing-strategy/page/6) [5](https://blog.goenvy.io/tag/marketing-strategy/page/5) [6](https://blog.goenvy.io/tag/marketing-strategy/page/6) [7](https://blog.goenvy.io/tag/marketing-strategy/page/7) [8](https://blog.goenvy.io/tag/marketing-strategy/page/8) [9](https://blog.goenvy.io/tag/marketing-strategy/page/9) [Next](https://blog.goenvy.io/tag/marketing-strategy/page/8) [Last](https://blog.goenvy.io/tag/marketing-strategy/page/11)

[![ENVY Logo mwhite](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo-white.svg "ENVY Logo mwhite")](https://goenvy.io)

![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=140&height=140&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s")

Resources

- [Banter with Billy](https://goenvy.io/banter-with-billy/)
- [Case Studies](https://goenvy.io/resource_type/case-studies/)
- [Videos](https://goenvy.io/resource_type/videos/)

Services

- [Elizabeth, The Brain Build](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
- [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/)
- [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William)
- [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/)
- [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
- [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/)

Company

- [Pricing](https://goenvy.io/pricing/)
- [Privacy Policy](https://goenvy.io/privacy-policy/)

We like to share thoughts

[Follow us on Facebook](https://www.facebook.com/GoEnvy) [Follow us on LinkedIn](https://www.linkedin.com/company/goenvy/) [Follow us on Twitter](https://twitter.com/mktgenvy) [Follow us on Instagram](https://www.instagram.com/billy.cina) [Follow us on Instagram](https://www.youtube.com/@Get_Envy)

![goolge-partner](https://blog.goenvy.io/hubfs/Envy/goolge-partner.svg "goolge-partner")

![google-developers-experts-logo](https://blog.goenvy.io/hubfs/Envy/google-developers-experts-logo.svg "google-developers-experts-logo")

© Powered by the tears of ambitious and envious CXOs

© Copyright 2026 Envy