Reading time: 3 mins This is the seventh article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. There is a great divide between adapting to market requirements and knee-jerk reactions based on fear and fuzzy assumptions. The latter create a constant state of chaos.
Reading time: 4 minutes - easy! We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.
Reading time: Approx 4 min
Reading time: Approx 3.5 min In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use...
Reading time: Just 4 minutes!
All you need is love. The Beatles sang it, Shakespeare wrote about it and Hallmark manufactured it. We’ve found a place for love in movies, television, books, radio and even our personal lives, but what about our businesses?
Reading time: 5 mins Let’s face it, not everyone gets, connects with, understands, wants to be within 100 light years of anything to do with…. Marketing. You have a fabulous idea, a brilliant product, surely it should just market and sell itself… yes! But, no. Since startup employees are often in single digits, one of the...
Reading time: Just 4 minutes! We all know that social media marketing is now an integral part of any company’s marketing strategy, rather than simply an optional extra. Social media is fundamental to building a brand’s awareness, content distribution and lead generation and there is no reason why startups can’t take full...
Reading time: 6 minutes - easy! Out with the old and in with the new? Not necessarily when it comes to content marketing. It isn’t easy coming up with good quality content. It takes strategy, research, patience, a few chewed finger nails and a lot of time.
Hi. Welcome to our “Startup Marketing” blog. We’re glad you’ve joined us.
